Sports tourism, business networking & Junior golf development at the fore during second AMCHAM Golf championship

• Event: 2nd AMCHAM Golf Tournament
• Date: Saturday, 4th October 2025
• Venue: Lake Victoria Serena Golf Resort & Spa, Kigo
• Tee-off time: 8 AM

The second edition American Chamber of Commerce of Uganda (AmCham Uganda) Golf tournament will take place on Saturday, October 4th, 2025, at Lake Victoria Serena Golf Resort & Spa, Kigo.

This Golf Open was officially launched at a press conference on Friday, September 26th in Kigo, where sponsors, media partners, and stakeholders will gather to preview the event and recognize key contributors.

This annual flagship event brings together corporate leaders, professionals, and families for a day of sport, networking, and community celebration.

The day-long tournament will be held under the theme “Driving Partnerships Forward,”, with the different teams in action.

The event highlights collaboration between Ugandan and American businesses while promoting business visibility and shared values on and off the course.

This unique event also welcomes family participation, encouraging parents to play alongside their children, a unique opportunity to bond, mentor, and inspire the next generation.

We are proud to make this golf open, inclusive, welcoming business leaders, families, and young players. Seeing parents and children play together reflects the spirit of unity, legacy, and mentorship. The main aim is to promote young talent and business, promote sports tourism and the golf culture as the juniors will play alongside the seniors.

Eve Zalwango, General Manager of AmCham Uganda

For every hole, there will be a sponsor; creating an experience around every hole with special branding.  This will also enhance community participation as we expect different teams with numbers of players swelling over 120 players.

Theodor Van Rooyen; Director Golf at Lake Victoria Serena Golf Resort and Spa

We are excited having AMCHAM for the second time in a row.  The Serena experience will be show cased to perfection. We shall be bringing junior entities together in a fun-filled environment. There will be fun activities from the sponsors on every hole. Golfers and guests should expect good reception and hospitality.

William Mpuungu, marketing manager Lake Victoria Serena Golf Resort & Spa

Highlights of the AmCham Golf Open 2025:

At least 124 players will constitute a competitive field of golfers with corporate and family teams.

The championship will present premium branding opportunities for sponsors as each hole has been designated to a hole.

There will also be exclusive media coverage, including Television and radio interviews as well as social media engagement.

Thereafter, there will be a glamorous awards ceremony and networking dinner.

Two air tickets will be given out to overall outstanding male and female golfers courtesy of Brussels Airlines.

Continued support for junior golf programs and youth participation

The young will also be engaged in a bid to promote junior talent development. Building on last year’s success, AmCham Uganda is continuing its support for young talent through schools.

Last year’s event was graced by the presence of William “Bill” Bent, the Deputy Chief of Mission.

Olivia Ahumuza, playing off handicap 36 was overall winner with 62 nett to earn a fully paid for return air ticket from Brussels Airlines.

Sponsorship bandwagon:

AmCham Uganda is grateful for the generous support of sponsors, including Brussels Airlines, MTN Momo, Citi Bank, Crowe AIA, Afrexim Bank, Sheraton Kampala Hotel, Lake Victoria Serena Golf Resort and Spa, Pearl Marina Estates, Coca-Cola Beverages Uganda, Uganda Breweries Limited, Capital One Group, Willis Towers Watson, Sanyu FM, RIM Records, Bakertilly Hem LLP, and PGM Golf.

By and large, the second edition of the AMCHAM Golf tournament is intended towards driving partnerships, talent, and family engagement.