New Uganda Media Center Boss Alan Kasujja pledge unifying reforms during his tenure.

Following the appoint of Alan Kasujja as the new Uganda Media Center Executive Director by the President of Uganda, His Excellency Yoweri Kaguta Museveni, one of the African famous journalist has promised various reform that he says will ensure a unified communications focal point that connects the government with the media and, ultimately, the public.  

 As the new Executive Director of the Uganda Media Centre (UMC). Mr. Kasujja, highly respected in global and regional media circles, assumes the role from Mr. Ofwono Opondo, who recently entered elective politics, a strategic move occurs at a crucial time as the government intensifies efforts to grow the economy to $500M, a tenfold increase.

In a statement from UMC to welcome him as the new government chief spokesperson, “Mr. Kasujja aims to create a reliable, strong, and unified communications focal point that connects the government with the media and, ultimately, the public. By effectively sharing government policies, programs, and projects, he seeks to build informed, positive, and fact-based awareness of Uganda’s progress and opportunities”

With more than 25 years of experience, Alan Kasujja is one of Africa’s most recognized media figures. He joins the Uganda Media Centre after a notable 13-year tenure at the BBC in London, where he was a lead presenter for Newsday and hosted the flagship podcast Africa Daily.

 His work has played a key role in highlighting African stories worldwide, earning international praise for his depth, integrity, and insight.

Before his international career, Mr. Kasujja was a prominent figure in Uganda’s media scene, hosting influential programs like The Big Breakfast on Capital FM and the political talk show The Fourth Estate. He also co-moderated Uganda’s first televised presidential debate in 2016.

With his background and international experience, he aims to lead a digital transformation that improves the government’s online presence and enables real-time engagement, especially with young people.

He also seeks to keep the Uganda Media Centre a trusted, proactive source of verified information to combat misinformation and build public trust, while leveraging his international contacts to enhance Uganda’s global reputation.

“Uganda has ambitious goals, including tenfold growth. It is a bold and audacious vision, but one that is achievable and time-sensitive. This vision is anchored on four transformative sectors: agro-industrialisation, tourism, mineral development, and science, technology and innovation,” Alan said

He said government communication ought to support the development of the country, noting that his tenure will ensure this is achieved.

“We want to see a government that speaks with one voice. Fragmented messaging is not only inefficient, it erodes public trust — something we cannot afford. Competing voices across ministries, departments, and agencies undermine credibility, and this is an issue we are going to address,” Kasujja said.

The Minister for ICT and National Guidance, Chris Baryomunsi, said that with the new dynamics in the media landscape, having vibrant government communication is key, noting that Kasujja is expected to deliver on this.

“We now have hundreds of radio stations, numerous television channels, and a wide range of print and digital platforms. Social media has further transformed the communication landscape. This evolution makes it necessary to have strong institutions and systems to regulate and coordinate communication,” he said.

Baryomunsi pledged to support the Uganda Media Centre in strengthening linkages with other government communication units, especially at the district level.

“We will also ensure that government communication is effectively delivered through existing platforms. For instance, broadcasters that are licensed are required to provide free airtime for government messaging. We will work to ensure that this airtime is used efficiently and reflects the government’s position clearly,” he said.

The Uganda Media Centre was created to coordinate government communication, manage media relations, and ensure that government policies and programs are accurately and effectively communicated to both local and international audiences.