OnePlus ends Hasselblad camera partnership, reveals what’s next for OnePlus 15 and beyond

Sep 5, 2025 - 11:45
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OnePlus ends Hasselblad camera partnership, reveals what’s next for OnePlus 15 and beyond
OnePlus DetailMax Engine
Credit: OnePlus
  • OnePlus has announced the end of its partnership with camera maker Hasselblad.
  • Instead, the mobile brand is working on its own OnePlus DetailMax Engine for photography.
  • The Hasselblad partnership kicked off with 2021’s OnePlus 9 Pro.

OnePlus first teamed up with Hasselblad for 2021’s OnePlus 9 series. This partnership spawned Hasselblad-branded OnePlus flagship phones all the way until the OnePlus 13. Now, the smartphone maker has confirmed that this tie-up is over.

OnePlus co-founder Pete Lau noted in an official blog post that the company’s “planned chapter” with Hasselblad was now complete after five years. So what’s next?

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