Meet Uganda’s top 10 music managers shaping the careers of artists

The music industry in Uganda is a vibrant space that owes much of its success to talent managers who work behind the scenes to develop and promote artists.

Below are some of the most reputable music and talent managers in Uganda, whose influence has shaped the careers of many of the country’s top artists.

1. Jeff Kiwa

Jeff Kiwa is undeniably one of the biggest names in Uganda’s music industry. His impressive portfolio includes managing iconic artists like Jose Chameleone, Radio & Weasel, Sheebah Karungi, Chozen Blood, Kabako, and Grenade Official.

Currently, Jeff oversees the careers of Ava Peace, Nandor Love, and Recho Rey, among others. Though he has had public fallouts with some of the artists, most notably Radio & Weasel, it’s widely acknowledged that their most successful years were under his management.

Jeff’s longevity and ability to continually shape artists’ careers make him a legend in the business.

2. Roger Lubega

Manager Roger Lubega is best known for managing Spice Diana, and it is with her that he has gained significant success and recognition.

Before Spice Diana, Roger managed Ziza Bafana, Pallaso, Opa Fambo, and Mosh Mavoko, but his management of Spice Diana has stood out, with the artist being at the top of her game for over a decade.

While there have been rumors about a possible romantic involvement between the two, they maintain a strong professional relationship, contributing to Spice Diana’s sustained success.

3. Emma Carlos

Emma Carlos is another highly respected figure in the music industry. He managed Coco Finger during his prime and worked with artists like Kalifah AgaNaga and Wafagio.

Although he parted ways with these artists due to financial disagreements, Carlos remains influential as an industry veteran, offering guidance and sharing his experience with upcoming talents.

4. Kama Ivan

Kama Ivan played a pivotal role in propelling Fik Fameica to stardom, contributing to some of the biggest hits in Ugandan music over the past 5-8 years.

He also managed Pallaso and Kapa Cat, though briefly, demonstrating his knack for spotting and nurturing talent.

5. Martin Beta

Martin Beta Muhumuza is the man behind Eddy Kenzo’s inspirational rise.

From Kenzo’s early days to his international success—including winning the BET Award in 2015—Beta has been an active manager.

Originally a videographer, Beta transitioned into management, playing an integral role in shaping Kenzo’s career.

6. Sir Jaylor

Sir Jaylor, whose real name is Jaylor Birungi, manages Azawi under the Swangz Avenue label.

Over the past 3-5 years, Jaylor has played a significant role in Azawi’s development, helping her rise to prominence in Uganda’s music scene.

Azawi is now considered one of the country’s top female artists, thanks in part to Jaylor’s management and the platform provided by Swangz Avenue.

7. Steve Jean

Steve Jean is a legend in Uganda’s music industry, though he is often low-profile on social media.

He managed the iconic girl group Blu*3 (including of Lilian Mbabazi, Cindy Sanyu & Jackie Chandiru) and introduced artists like Juliana Kanyomozi and helped Iryn Namubiru in her career.

Besides being a highly respected talent manager, Steve is also a renowned music producer. He produced many of Blu3’s songs and founded Fenon Records, a leading events and production company.

His contributions to the industry have earned him a veteran status.

8. Sam Mukasa

Currently managing Jose Chameleone, Sam Mukasa also managed King Saha, helping him become a household name.

Mukasa’s dedication and strategic management have kept Chameleone relevant in Uganda’s music industry.

9. Bushingtone

George Kagoda, popularly known as Bushingtone, is a talented music manager, producer, and director.

He is credited with launching the career of Lydia Jazmine, helping her become one of Uganda’s leading female artists.

His multifaceted role in the industry, from talent management to event coordination, makes him a standout figure.

10. Swangz Avenue

Swangz Avenue is one of the longest-running music labels in Uganda, co-founded by Julius Kyazze and Benon Mugumbya. It has been instrumental in discovering and promoting talent such as Irene Ntale, Vinka, Azawi, Winnie Nwagi, Elijah Kitaka and the late Sera.

Swangz Avenue is a powerhouse in East Africa, fostering artists and helping them achieve international recognition.

These managers are essential figures in the growth of Uganda’s music scene, shaping not only the careers of individual artists but also the broader industry.

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