Apple is thinking about a rival to Meta Ray-Ban glasses

What would Apple's take on Meta Ray-Ban glasses look like, though?

Apple is thinking about a rival to Meta Ray-Ban glasses

Woman wearing the Ray-Ban Meta Smart Glasses

Credit: Meta
  • Apple is apparently thinking about developing smart glasses without augmented reality capabilities.
  • This product would likely be a rival to the $299 Meta Ray-Ban glasses.

We heard earlier this year that Apple is renewing efforts to build augmented reality (AR) smart glasses, although it sounds like these could only be ready by 2027 at the earliest. Now, a trusted source has reported that the company is considering less ambitious smart glasses.