WhatsApp Business is changing its rates for messages as it aims to reduce marketing spam

WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and raising rates for marketing messages. Meta charges businesses through four categories of messages: Marketing (offers, new products), Ulitity (order updates, account balance), authentication (one-time passwords), and […] © 2024 TechCrunch. All rights reserved. For personal use only.

WhatsApp Business is changing its rates for messages as it aims to reduce marketing spam

WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is reducing rates for utility messages and raising rates for marketing messages. Meta charges businesses through four categories of messages: Marketing (offers, new products), Ulitity (order updates, account balance), authentication (one-time passwords), and […]

© 2024 TechCrunch. All rights reserved. For personal use only.