Samsung wasn’t even the second-most popular foldable maker in Q2 2025
Credit: Ryan Haines / Android Authority
- Samsung only accounted for third place in foldable phone shipments in Q2 2025, according to Counterpoint Research.
- HUAWEI was in first place, while Motorola was the runner-up.
- This report doesn’t take Samsung’s latest foldables into account, as they launched in Q3.
Foldable phones only account for a small number of smartphones shipping globally, but a new market share report has revealed some bad news for Samsung for Q2 2025.
Counterpoint Research has published its foldable phone market share report for Q2 2025, and it turns out HUAWEI was on top with a 45% share. This is a significant boost from a year ago, when it held 32% of the market. The tracking firm attributed these results to the Chinese market, saying it accounts for the majority of foldable phone shipments globally. Furthermore, foldable shipments in general saw a 45% year-on-year increase.
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