Canva actually thinks its AI features justify a 300% price hike

Some Canva Teams subscribers aren't happy about the eye-watering increase.

Canva actually thinks its AI features justify a 300% price hike
Person using Canva on a laptop.
Credit: Canva
  • Canva is increasing the price of its Teams subscription by as much as 300%.
  • Users were informed via email of the huge price hike, which is set to take effect from September.
  • Canva has suggested that the new pricing reflects the enhanced value of its new AI-powered tools.

Design platform Canva has expanded its suite of AI-powered tools in recent years, so news of subscription prices going up perhaps shouldn’t be too surprising. What appears to have caught some users of the Canva Teams plan off-guard, though, is the sheer scale of the increase, as the company starts sharing new rates set to balloon by over 300% in some instances.

Subscribers to Canva Teams, which is tailored for businesses with multiple users, have been notified via email about the upcoming changes, as reported by The Verge. The move has sparked a backlash online, with complaints from users like Jenna Harding on Threads compelling Canva to justify the decision.