Think your business needs AEO? Here's why SEO still comes first

A lot of people are discussing AEO, but is it suitable for your business?

In the last months, some buzzwords such as AEO (Answer Engine Optimization), AI Search Optimization, ChatGPT SEO, etc., have gained much traction in digital marketing circles. Business owners have started to learn that customers are using ChatGPT, Google AI Summary, Gemini, and Perplexity to search for information instead of relying only on traditional Google search. Hence, many businesses are asking: “Are we required to do AEO?”

The answer to this question is affirmative, but not right now.

One of the greatest misconceptions in the world of digital marketing is that whoever wants to use AEO should skip all previous SEO efforts. However, AI search engines do not ignore SEO; rather, AEO is built on top of it. If a business's website is not properly optimized according to SEO requirements, it is not going to achieve desirable results.

At Apollo Infotech, we have encountered many clients who wanted their websites to show up on AI search engines such as ChatGPT and similar platforms, only to find out that their websites aren’t optimized for Google search engines. Before any business goes thinking about visibility on AI platforms, it must ask itself one key question. Is my website ready for it?

Why SEO Is Important for Online Visibility

AEO starts with strong SEO. Discover why a solid SEO foundation is the key to AI visibility and long-term search success. Read the full blog or Visit Page apolloinfotech.com