Quid pro quo: Here’s what Apple gets from OpenAI for ChatGPT integration into iPhones

Baking ChatGPT into iOS 18 has tightened the Apple-OpenAI relationship.

Quid pro quo: Here’s what Apple gets from OpenAI for ChatGPT integration into iPhones
Siri versus ChatGPT
Credit: Robert Triggs / Android Authority
  • The ChatGPT integration agreement will reportedly grant Apple Fellow Phil Schiller an observer role on OpenAI’s board.
  • While the observer role doesn’t encompass voting or decision-making, it does provide access to board meetings and the company’s insights.
  • Schiller hasn’t started attending OpenAI board meetings yet, as this arrangement won’t take effect until later this year.

During WWDC24’s opening keynote, Apple announced it would integrate ChatGPT into iOS 18 later this year. This allows users to send their queries to OpenAI’s chatbot when Siri’s responses are insufficient. While this partnership reportedly doesn’t involve financial compensation, it could get Apple an observer role on OpenAI’s board.

According to Bloomberg, Apple Fellow Phil Schiller is getting an observer role on OpenAI’s board later this year. Although this position does not grant Schiller voting or decision-making privileges at the company, it will still grant him access to board meetings. This would give Apple an idea of what’s happening at OpenAI and its direction.