Pop Display Market Size Data Analysis To 2033

According to the Market Statsville Group (MSG), the Global pop display Market was valued at USD 11490 million in 2023 and is expected to grow from USD 12007.05 million in 2024 to USD 16329.9 million by 2033, by exhibiting a CAGR of 4.50% during the forecast period (2024-2033)

The Point of Purchase (POP) Display Market, often referred to as the Point of Sale (POS) Display Market, encompasses various types of in-store displays designed to attract consumer attention and promote products. These displays are very useful in the retail marketing mix since they can help increase the visibility of the products and also create an incentive for the buyers to purchase the products. The POP display market is segmented by material, usage type, and geography. The market is experiencing slow but steady growth owing to the rising retail activity and concern towards improving the consumer experience at the point of purchase. As of the latest data, the market size is estimated to be several billion dollars and is expected to continue growing over the next few years. There is growth in the retail sector, particularly the developing economies, which fuels the demand for POP displays. Growing investments by brands in in-store marketing for product differentiation and hence increasing sales. The addition of digital displays, interactive kiosks, and smart displays unlocks customer engagement and brings out valuable insights.

Furthermore, Temporary displays are manufactured for point-of-sale usage for a short period, usually promotional campaigns or seasonal products. Cardboard displays, dump bins, and pallet displays are made to use for a medium-term duration - 3 to 12 months. Examples include end caps and countertop displays. Permanent displays are sturdier and for long-term use. They can be made of molded metal or plastic. Examples include interactive kiosks and branded display units. Eco-friendly, recyclable, or biodegradable displays are in constant demand. Brands are now opting for a low carbon footprint through sustainable displays. The popularity of digital and interactive point-of-purchase (POP) displays allows better consumer interaction through touch screens, QR codes, and augmented reality (AR).

Definition of Pop Display

A POP display, often referred to as a POS display, is a specific type of sales promotion located near, on, or beside a checkout counter-the "point of sale". Such a display is best suited for attracting consumer attention and marketing products efficiently within a retail environment. POP can be used in ways that will allow a company to strategically increase product visibility, encourage impulse buying, and communicate its brand.

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Scope of the Pop Display Market

The study categorizes the metabolism drugs market based on display type, material type, sales channel, and end-user area at the regional and global levels.

By Display Type Outlook (Sales, USD Million, 2019-2033)

• Temporary Displays 
• Semi-permanent Displays
• Permanent Displays
• End Cap Displays

By Material Type Outlook (Sales, USD Million, 2019-2033)

• Corrugated Board
• Foam Board
• Plastic Sheet
• Metal
• Wood
• Glass

By Sales Channel Outlook (Sales, USD Million, 2019-2033)

• Hypermarket & Supermarket
• Departmental Store
• Convenience Store
• Specialty Store
• Others

By End User Outlook (Sales, USD Million, 2019-2033)

• Retail Stores
• Consumer Goods
• Healthcare

By Region Outlook (Sales, USD Million, 2019-2033)

• North America 
  • US
  • Canada
  • Mexico
• Europe 
  • Germany
  • Italy
  • France
  • UK
  • Spain
  • Poland
  • Russia
  • The Netherlands
  • Norway
  • Czech Republic
• Rest of Europe
  • Asia Pacific 
  • China
  • Japan
  • India
  • South Korea
  • Indonesia
  • Malaysia
  • Thailand
  • Singapore
  • Australia & New Zealand
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Colombia
  • Rest of South America
• The Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
  • Northern Africa
  • Rest of MEA

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End Cap Displays segment accounts for the largest market share by Display Type

Based on the display type, the end caps are located at the turn of retail store aisles as a way to catch customers' attention while they navigate through the store. These are quite noticeable and often used for point-of-sale or draw attention merchandise, seasonal or new merchandise. A grocery store supermarket may utilize an end cap display when they are starting a new series of cereal or holiday products. All this signage can spur significant sales since they are placed strategically in promotional places. Dump bins refer to open-top containers loaded with products. These are low-priced, small items and are employed specifically at strategic high-traffic areas aimed at promoting impulse buys. Pondicherry University points out that deploying dump bins is likely to lead to a 15-20% impulse purchase increase, especially for low-priced, high-margin items.

Additionally, pallet displays are large floor-standing displays commonly used in the middle aisle or large open spaces of the shop. These often display bulk items or promotions. For instance, a hypermarket may use pallet displays for cases of soda or big packs of paper towels, among other high-volume items. Draws attention and encourages the buying in volume. Pallet displays are freestanding large units that may be used in the middle of aisles or open space in a store. They may be used in support of sales of bulk items or of special offers. According to Bennett Packaging, a pallet display can provide a sales lift of between 50-60%, with particular success in a promotion period.

North America accounted for the largest market share by Region.

Based on the region, North America offers a large network of retail stores, including large chains, supermarkets, hypermarkets, and specialty retailers. This offers a huge market for various types of POP displays. The market is built on high retail density, technological advancement, and ever-changing consumer behavior. Digital screens, kiosks, and augmented reality (AR) displays are being increasingly adopted. The technologies open up more engagement moments for the consumer and provide incredibly useful information. It goes along with the trend as retailers aim to push the integration of web and offline experiences, and hence, innovative POP solutions that bring together and join both physical and digital channels are developed.

Competitive Landscape: Pop Display Market

The pop display market is a significant competitor and extremely cutthroat in the sector is using strategies including partnerships, product launches, acquisitions, agreements, and growth to enhance their positions in the market. Most sectors of businesses focus on increasing their operations worldwide and cultivating long-lasting partnerships.

Major players in the pop display market are:

• DS Smith Plc
• Smurfit Kappa Group
• International Paper Company
• Menasha Packaging Company, LLC
• Sonoco Products Company
• Sharp Corporation
• Diebold Nixdorf Inc.
• Fujitsu Limited
• Ingenico Group
• Dell Technologies Inc.
• Square Inc.
• Innolux Corporation
• Verifone Systems Inc.
• Advantech Co. Ltd.
• Posiflex Technology Inc
• Shopify Inc.
• Shenzhen Hopestar Sci-tech Co. Ltd.
• NCR Corporation

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Recent Development 

• In January 2024, Smurfit Kappa launched an interactive digital POP display that uses augmented reality (AR) to provide an immersive shopping experience.
• In April 2024, Coca-Cola announced a collaboration with Marvel that includes a new TV commercial, digital collectibles, prizes, and an immersive augmented reality (AR) experience, per details shared with Marketing Dive.
• In 2023, Target began implementing QR code-based POP displays that allow customers to quickly access additional product information and make online purchases directly from the store.