How One Unexpected Choice Transformed My Business Completely

For years, I did everything I could to grow my small electronics shop in Nairobi into something more successful. I had the passion, a good location, and a handful of loyal customers who kept coming back. Still, no matter how much energy and money I poured into the business, the results were never what I hoped for. I restocked regularly, ran advertisements, offered discounts, and even stayed open during public holidays — but the returns remained disappointing. Eventually, I started to question whether something beyond the usual business challenges was holding me back.

My name is Brian Otieno. I’m 34 years old, and I run a modest tech store in Gikambura, Kiambu County. My focus has always been on selling budget-friendly smartphones, accessories, and the occasional laptop. I’ve long dreamed of expanding into a chain with multiple branches, but the journey has been far tougher than expected. In 2022, I even tried forming partnerships with suppliers for better stock deals on credit, but none of those efforts succeeded. It felt like something invisible was blocking my path, though I couldn’t quite figure out what it was. To Read More,  Tap here