How My New Shop Attracted Many Customers After I Tried This

My name is Brian Mwenda. I’m 31 years old, and I run a small electronics shop in Embu Town. Like many young Kenyans, I dreamed of owning a business and being self-reliant. After saving for three years from my boda boda job, I finally opened the shop in March this year.

I had pictured a strong start. In my mind, I imagined lines of customers buying phone accessories, radios, and chargers. I carefully picked out my stock, paid rent ahead of time, and even painted the walls yellow to give the shop a welcoming look. But things didn’t go as I had hoped.

During the first two months, sales were poor. Most days, I sat from morning to evening and sold just one or two items. Some days, not a single customer came in. I started to question whether I had made a mistake. The shop next to mine was busy with people, while mine stayed empty. I tried lowering prices, put up posters, and even gave out free earphones with purchases. Still, nothing changed. To Read More, Tap Here