Google’s virtual try-on tool adds new outfits for your fit check

The tool uses generative AI to help you try dresses from multiple brands.

Google’s virtual try-on tool adds new outfits for your fit check
Graphic showing Google's virtual try on feature for dresses.
Credit: Google
  • Google’s virtual try-on feature now supports women’s dresses from multiple brands.
  • The feature uses generative AI to create an image of a model wearing the dress.
  • It offers support for a diverse selection of models, allowing you to see how a dress would look on a person who has a similar body type.

Google introduced a new AI-powered shopping tool in Search last year, allowing users to see how a particular piece of clothing would look on a person with their body type. The virtual try-on feature debuted with support for women’s tops from multiple brands, and Google is now expanding it to support dresses.

Shoppers in the US will now see a “try on” badge when searching for dresses on Google. Selecting a dress with the badge will open the virtual try-on UI, featuring a carousel with a diverse selection of models ranging from sizes XXS-XXXL. Users can then select a model that closely matches their body type to get a better idea of how the dress looks before placing an order.