Forget carriers: your next phone plan could come from an app
- AT&T is partnering with Gigs, a Mobile Virtual Network Enabler, to let companies integrate prepaid services into existing apps and platforms.
- Early adopters include fintech companies like Klarna and OnePay, which are adding mobile service to their financial apps.
- Unlike most prepaid brands, Gigs-powered services can openly advertise that they run on AT&T’s network.
Carriers are increasingly making it easier for independent companies to launch their own wireless brands. Last year, T-Mobile unveiled “Your Name, Our Wireless,” a program where virtually any business can set up its own carrier, with T-Mobile doing most of the heavy lifting. Now AT&T is taking a similar step, though with a few twists.
Instead of running everything directly, AT&T is working with Gigs, a Mobile Virtual Network Enabler (MVNE) that provides the back-end tools needed for others to create and manage prepaid services on AT&T’s network. Another big difference is that Gigs OS is designed for tech companies that want to integrate connectivity into existing apps and services, rather than for companies aiming to launch stand-alone prepaid brands.
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