YouTube’s latest experiment defeats the Shorts feed’s entire purpose

You may start seeing long-form videos in the Shorts feed (for some reason).

YouTube’s latest experiment defeats the Shorts feed’s entire purpose
YouTube Shorts 1
Credit: Joe Hindy / Android Authority
  • Google is testing long-form video recommendations in the YouTube Shorts feed with a group of users.
  • The experiment aims to boost long-form videos’ discovery by inserting them in more places across the platform.
  • It’s still unclear whether Google will embrace this change and roll it out to all YouTube users or axe it down the road.

Google continuously tests new changes across its products and monitors how they impact users’ experience. The latest experiment inserts long-form videos in the YouTube Shorts feed. So, if your account has been selected, you may come across two-hour YouTube documentaries while scrolling through minute-long clips.

According to an updated Google support document, YouTube is testing some new content discovery experiences. The document reads: