Vietnam Sanitary Ware and Bathroom Accessories Market Fueled by IoT Demand

According to TechSci Research report, “Vietnam Sanitary Ware and Bathroom Accessories Market – By Region, Competition Forecast & Opportunities, 2020-2030F,” the market was valued at USD 625.91 Million in 2024 and is projected to reach USD 889.48 Million by 2030, growing at a CAGR of 6.09% during the forecast period.

Market Drivers

• Urbanization & Modern Living: Growing middle class and urban migration increase demand for stylish and functional bathroom spaces.

• Real Estate Expansion: Surge in residential, hospitality, and commercial construction boosts demand for sanitary ware.

• Hygiene & Wellness Focus: Post-COVID emphasis on cleanliness drives adoption of touchless and antibacterial products.

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Consumer Trends

• Increasing demand for aesthetic bathrooms with spa-like features.

• Rising interest in customization, eco-friendly materials, and smart bathroom solutions.

• Greater preference for water-saving and sensor-based products.

Retail Landscape

• Online segment is growing rapidly, especially among young, urban consumers.

• Digital tools like AR/VR and virtual showrooms are enhancing online experiences.

• Traditional offline channels remain essential for consultation-based sales.

Regional Insights

• Southern Vietnam (e.g., Ho Chi Minh City, Bình Dương) is the fastest-growing region due to high urbanization, infrastructure growth, and foreign investment.

Fastest-Growing Product

• Showers: Increasingly preferred for space efficiency, modern appeal, and hygiene benefits.

Leading Companies

• Caesar Bathroom

• Gessi SpA

• Innoci Vietnam

• Jaquar Group

• LIXIL Group

• Roca Sanitario, S.A

• TOTO Ltd.

• Viglacera Corporation

• Italisa (Vietnam) Co. Ltd.

• Thien Thanh Sanitaryware JSC

Outlook

The market is set for steady expansion, fueled by consumer shifts toward style, hygiene, and sustainability. Innovations in smart and eco-conscious products will further support growth, with both domestic and global players vying for market share.

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