Nothing’s $69 CMF Watch Pro 2 wowed me as a smartwatch, but turned me off as a fitness tracker

A modular look and good battery life meet at an exceptional price.

Nothing’s $69 CMF Watch Pro 2 wowed me as a smartwatch, but turned me off as a fitness tracker

In the world of wearables, a sub-$100 smartwatch is almost a pipe dream, with top brands inching prices higher every year and premium devices landing well over $500. And yet, earlier this summer, London-based tech house Nothing launched the CMF Watch Pro 2 for just $69, offering shoppers an extremely budget-friendly option with a watch form factor and staple features.

At a glance, the watch delivers a uniquely customizable design, a colorful AMOLED display, and basic health and fitness tracking tools. However, you also get what you pay for. A watch at this price point can’t be expected to compete with the likes of higher-end names, can it? I took it for a spin to find out.