Google’s Latest Update: A Big Change for Mobile Search URLs
Mobile Search
Anjali Kumawat
Google recently rolled out a change that could make a big difference in how mobile searchers experience your site in the SERPs. In line with Google Search updates, this one is all about streamlining the visible URL element on mobile devices. Here’s what you need to know and why it matters for your SEO strategy.
What’s Changing With Mobile Search URLs?
Google is simplifying how URLs appear on mobile search results. Previously, mobile search results displayed a two-part URL structure: the domain followed by breadcrumb elements. Breadcrumbs are typically found in websites with a large volume of content organized in a hierarchical order. They provide the links to the pages the user navigated through to view the page currently shown, separated by the symbol “>”.
However, this breadcrumb feature isn’t as useful on smaller mobile screens since it often gets cut off. So, Google decided to ditch it altogether on mobile.
