Tablet sales are finally starting to look normal again
Big screens, big dreams.
JoriPress
- Tablet sales in Q2 2024 are up year-to-year over 2023 for all the big players.
- While Apple and Samsung still dominate, Huawei and Xiaomi are the growth leaders.
- Overall, sales have roughly recovered to pre-pandemic figures.
Ten years ago, a tablet was the thing to have. Apple got everyone excited about this form factor in early 2010 with the announcement of the first iPad, and it wasn’t long before we had Samsung launching its own Galaxy Tab. Options from dozens of brands flooded the market over the next few years, peaking around 2014. Over the years that followed, interest (and sales) began to wane — only for the pandemic to turn the tide in 2020. But those few years of accelerated sales wouldn’t last, and recently tablet sales have found themselves in a slump. Luckily for our big-screen-loving friends, that trend already seems to be reversing.
Tablet sales are up year-to-year basically across the board, according to the latest statistics prepared by the International Data Corporation (IDC). Apple and Samsung, the two biggest tablet players, have enjoyed sales up over 18% in Q2, compared to the same timeframe in 2023. Lenovo’s holding steady as the third biggest manufacturer of tablets, but its share is down slightly, despite shipments up 16.7% — a testament to the growing size of the market overall.
