NAOBP Warns Broadcasters Against Disrespect Of UCC Guidelines

The National Association of Online Broadcasters and Publishers (NAOBP) in Uganda has issued a stern warning to its members, cautioning them against publishing and broadcasting content that doesn't align with the Uganda Communications Commission (UCC) guidelines. NAOBP Chairman Nyanzi Martin Luther, a young and influential figure in Uganda's media landscape, leads the association, emphasizing adherence to regulatory frameworks.

The UCC has set forth guidelines governing media operations in Uganda, covering licensing, content standards, and operational requirements. NAOBP's warning underscores the importance of compliance, stating they won't support members who contravene these regulations. This move reflects efforts to professionalize Uganda's media sector and ensure responsible broadcasting practices.

NAOBP has taken concrete steps to enforce compliance, suspending media outlets like Pulse Post, Uganda Post, and Homeboyz Radio Uganda for non-compliance with registration requirements. These suspensions highlight challenges media houses face navigating Uganda's regulatory environment and NAOBP's commitment to upholding industry standards.

Uganda's government seeks stricter regulation of journalism, with proposals for licensing journalists and establishing a regulatory body. State Minister for ICT Godfrey Kabyanga argues regulation is necessary to improve journalism quality and remove unqualified practitioners. This aligns with broader discussions on balancing media freedom with accountability.

Media regulation in Uganda raises questions about press freedom. Organizations like Collaboration on International ICT Policy for East and Southern Africa (CIPESA) have criticized UCC directives as threats to free expression and access to information, especially concerning online publishers and broadcasters.

The UCC has taken enforcement actions against media houses for breaching broadcasting standards. Five media houses, including NTV, NBS, and BBS, were found culpable and asked to show cause why licenses shouldn't be revoked. Such actions demonstrate regulatory scrutiny and expectations for compliance.

Industry leaders like Dr. Kin Kariisa emphasize responsible media practices, especially ahead of Uganda's 2026 elections. The Equal Opportunities Commission (EOC) also urges balanced and inclusive reporting, stressing media's role in democracy.

NAOBP's warning signals ongoing efforts to shape Uganda's media landscape. As the country approaches elections, adherence to regulatory guidelines and professional standards will likely remain focal points for media practitioners, regulators, and policymakers.