Go to any dispensary and the pre-roll section tends to be pretty similar: simple tubes, the same strain names, labels that start to fade after the third row. There’s no reason for a customer to remember your brand more than the one right next to it. That’s where custom pre-roll packaging labels come in; they solve the dilemma of compliance and give you the opportunity to brand it as well, as each label will still include the required information, THC content, warning statements, and batch data and, yes, it will look like your label as well. The return is increased shelf recognition and packaging that people will actually relate to your brand.

Custom Pre-Roll Packaging Labels: What are they?

A pre-roll label is a single label that is printed and die-cut onto a pre-roll tube, pouch, or joint case, and serves two purposes, one regulatory (THC or CBD percentage, net weight, batch number, warning language) and one brand (logo, strain name, color story, finish). Some buyers refer to them as custom preroll sticker labels; others refer to them as compliance labels. It’s the same thing, just different names. Custom cbd packaging can be printed to your tube or pouch size, making a compliance label a by-product of the shelf branding.

Custom Pre-Roll Labels Pay for Themselves:

Branding is the most obvious one: a label that is centered around a name secures a customer asking a budtender for a specific product. Protection is important as well: the correct material will not be affected by the oils that pre-rolls release, and print won’t smear out before it’s bought. Labels are cheaper to make and replenish than pre-printed tubes, and an eco-friendly stock would certainly be a response to a question that a lot more buyers ask before stocking flower or CBD packaging. This is completed with tamper-evident pre-roll seals that let a customer know nothing has been opened since leaving the facility, the type of trust that makes a first-time buyer a repeat buyer.

Labeling specs that really matter before the pre-roll.

The label must withstand direct contact with plant oils and terpenes, and therefore material is a critical factor, which is more important than on most packages. These include BOPP (biaxially oriented polypropylene) for oil resistance, custom printed boxes paper for a natural matte finish, and clear film for no-label-visible over colored tubes. Typically, stock weights are between 60-80 GSM, size is custom to your tube or pouch, and finishes include matte, gloss, spot UV, or foil for strain names that require an eye-catcher on a shelf.

Who’s Really Buying Custom Pre-Roll Labels?

It’s ordered the most directly by dispensaries, who apply compliant labels to counterhouse-brand pre-rolls. Cultivators and custom preroll sticker labels manufacturers place orders in advance, before the product reaches a shelf. The format is the same for CBD and hemp brands of federally legal, low-THC pre-rolls. Multi-state operators are the most dependent on custom labels as requirements vary depending on state, and one format is not usually enough for two markets.

Dispensary Brands’ Decision to Select Empress Packaging

Empress Packaging is the only source that can produce pre-roll labels, compliance labels for cannabis products, and custom printed boxes directly without the price gap between the quote and production being marked up by a reseller. Wholesale pricing is volume-driven, and the turnaround is quick, as compliance-driven cannabis brands don’t often receive long lead times. Each label, seal, or box is printed specifically for your artwork and not from a catalog.

FAQs

Q: Should pre-rolls be labelled with their THC or CBD level? 

A: In almost all regulated markets, yes, there are different formatting rules and warning requirements by state; be sure to check current requirements prior to approving artwork.

Q: What is the difference between a compliance label and a tamper-evident preroll seal? 

A: A compliance label is required product information; a separate seal is a tear-off edge or strip that is visibly torn if opened, and thus provides assurance that nothing has been changed.

Q: Are there minimum order requirements, and is it possible to reorder with any changes to the design? 

A: MOQs are flexible for a single-strain test run or a full line, and digital printing allows for fast reprints without retooling.

Get a Free Quote

Looking for pre-roll packaging that is compliant, tamper-evident, and clearly yours? Call now: (888) 900-7629 or send a message to query@empresspackaging.com for a free quote, and Empress Packaging will send your labels, seals, and boxes into production.