Broth Market Fueled by IoT Demand

According to TechSci Research report, “Broth Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F”, the Global Broth Market was valued at USD 5.96 billion in 2024 and is expected to grow to USD 7.62 billion by 2030 with a CAGR of 4.24% during the forecast period. The global broth market has experienced significant growth over recent years, driven by various factors such as increasing consumer awareness about health and wellness, a shift toward functional and nutrient-dense foods, and the growing popularity of clean-label and organic products. Broth, particularly bone broth, has gained considerable attention due to its health benefits, including its rich content of collagen, amino acids, and minerals, which are believed to support joint health, digestion, skin elasticity, and overall wellness. This has led to the rise of premium broth varieties, including bone broth, vegetable broth, and organic options that cater to health-conscious consumers, fueling the market’s expansion.

A key factor driving the growth of the global broth market is the increasing demand for ready-to-consume, convenient, and functional food products. As modern consumers lead increasingly busy lives, there is a growing preference for convenient and nutritious food options that require little to no preparation. Ready-to-drink (RTD) broths, available in cartons, pouches, and single-serve cups, cater to this demand. These products not only provide convenience but also capitalize on the rising interest in functional foods, which are perceived to offer health benefits beyond basic nutrition. The demand for broth as a nutrient-dense beverage is also linked to the broader trend of wellness-focused diets, such as the keto, paleo, and Whole30 diets, where bone broth is considered an essential part of daily nutrition.

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In addition to the growing popularity of chicken broth, there is a significant rise in the consumption of bone broth. Bone broth, made by simmering bones and connective tissue over an extended period to extract nutrients such as collagen, gelatin, and amino acids, is increasingly recognized for its health benefits. It is especially popular among health-conscious consumers and those following specific dietary regimens. Bone broth is often marketed for its benefits in promoting joint health, improving skin elasticity, and supporting digestion. With its increasing association with wellness and its perceived status as a superfood, bone broth has become a premium segment in the broth market, attracting both traditional and new consumers.

However, despite the overall growth, the global broth market does face several challenges. High production costs, particularly for premium products like bone broth, can limit profitability and market access for smaller producers. Moreover, in many emerging markets, traditional cooking methods and homemade broths are preferred over packaged alternatives, which may be perceived as less authentic. Another challenge lies in the complexity of food regulations and labeling standards, which can vary by country, making it difficult for global brands to navigate international markets effectively.

Global Broth Market is segmented into type, distribution channel and region.

Based on the distribution channel, the online segment is the fastest-growing channel in the global broth market, driven by the increasing popularity of e-commerce and the demand for convenient, health-focused products. Consumers are increasingly turning to online platforms to purchase broths, attracted by the ease of comparing products, reading reviews, and accessing a wider variety of options, including niche and artisanal brands. This trend is particularly evident in regions like North America, where online retailing is expanding rapidly. The growth of subscription services and direct-to-consumer models further supports this shift, making online sales a key driver of the market's expansion.

Major companies operating in the global Broth Market are:

• Unilever plc
• Ajinomoto Co. Inc.
• Campbell Soup Company
• McCormick & Company Inc.
• The Hain Celestial Group Inc.
• Del Monte Foods Inc.
• Pacific Foods of Oregon LLC
• Belcampo Group Inc.
• Look's Gourmet Food Company Inc.
• The Manischewitz Company

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“The key trend in the global broth market is the increasing popularity of organic and clean-label broths. Consumers today are more conscious about the ingredients in their food, favoring products with minimal processing and no artificial additives, preservatives, or MSG. This clean-label movement is particularly evident in the broth segment, where manufacturers are responding by offering organic, non-GMO, gluten-free, and hormone-free options. Additionally, there is a noticeable shift toward ethically sourced ingredients, such as grass-fed and free-range animals, and environmentally sustainable practices. Consumers are seeking transparency in food labeling, and brands that can demonstrate their commitment to quality and sustainability are gaining a competitive edge., “Said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“Broth Market – Global Industry Size, Share, Trends, Opportunity and Forecast, By Type (Chicken Broth, Beef Broth, Vegetable Broth, Bone Broth, Seafood Broth), By Distribution Channel (Offline, Online), By Region & Competition, 2020-2030F”, has evaluated the future growth potential of global Broth Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the global Broth Market.

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