Amazon wants to build the Echo of AR glasses

Amazon’s track record with tech hardware is a bit mixed, to put it lightly. We’ve seen some epic failures over the years, like the disaster that was the Fire Phone, and while its Echo smart speakers have been market leaders, it’s still very unclear if Alexa Plus is going to give all those smart home devices the boost they need to remain competitive. Today we’re hearing about some ambitious plans to expand its hardware lineup, with a report outlining the company’s goals for two new AR solutions.

Right now, it feels like all the tech heavyweights are making serious investments in AR/XR hardware, with everyone from Meta to Google working on their own projects. Last year, we heard that Amazon could be building an AR pair of its own, though one that would be focused on assisting its delivery drivers. In a new report, The Information says those plans are still on track, and will also be joined by a consumer-oriented pair of AR glasses.