Vietnam Hair Colour Market to Reach New Heights

Introduction

The Vietnam hair colour market is undergoing a remarkable transformation. Valued at USD 361.85 million in 2024, the sector is projected to reach USD 494.31 million by 2030, registering a CAGR of 5.34% during the forecast period. This growth reflects not only a rise in consumer spending on beauty and grooming products but also deeper cultural and lifestyle shifts among Vietnamese consumers.

Hair colouring in Vietnam has moved beyond its traditional role of covering grey hair to become a powerful tool of self-expression, fashion, and identity. The younger population, particularly Gen Z and millennials, are embracing vibrant shades, experimenting with seasonal trends, and using hair colour as an extension of personal branding.

Moreover, the market is witnessing strong demand for health-conscious and natural formulations, driven by growing concerns about scalp safety and environmental impact. This evolving consumer preference, coupled with the expansion of e-commerce and modern salons, is reshaping the competitive landscape of the Vietnam hair colour market.

Industry Key Highlights

• Market Size & Growth: Valued at USD 361.85 million in 2024, expected to reach USD 494.31 million by 2030.

• CAGR: Market forecasted to grow at 5.34% during 2024–2030.

• Consumer Shift: Transition from grey coverage to fashion-driven colouring.

• Dominant Channel: Offline sales (salons, retail stores, pharmacies) continue to lead, but online platforms are rapidly expanding.

• Key Region: Northern Vietnam (Hanoi and surrounding provinces) is the fastest-growing regional market.

• Trending Shades: Pastel tones, rose gold, ash grey, and violet influenced by K-pop and international beauty trends.

• Formulation Demand: High preference for herbal, organic, and ammonia-free products.

• Key Players: L’Oréal, Revlon, Avon, Estée Lauder, Godrej, Procter & Gamble, Johnson & Johnson, Coty, Aroma, Conair.

• Demographics: Adoption is strong among youth and working professionals, with urban centers leading in experimentation.

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Emerging Trends in the Vietnam Hair Colour Market

1. Hair Colour as Fashion & Identity

Once primarily associated with covering greys, hair colouring in Vietnam is now a fashion statement. Social media influencers, beauty bloggers, and K-pop idols are driving demand for trendy and bold shades.

• Youth-Led Demand: Gen Z prefers pastel, neon, and unconventional shades.

• Working Professionals: More subtle, seasonal highlights and balayage are gaining traction among professionals.

• Men’s Grooming: Men are increasingly adopting hair colour, inspired by global and K-pop trends.

2. Rise of DIY Hair Colouring

The COVID-19 pandemic accelerated the do-it-yourself (DIY) beauty trend. Vietnamese consumers are experimenting with at-home kits, which are widely available via e-commerce platforms.

• Growth in temporary and semi-permanent colours due to convenience.

• Demand for easy-to-use, low-damage products is on the rise.

• Virtual try-on tools offered by brands are boosting online sales.

3. Clean & Sustainable Beauty Movement

The global clean beauty wave is strongly influencing Vietnam’s hair colour market.

• Ammonia-free, herbal, and organic dyes are gaining popularity.

• Consumers prefer brands that emphasize botanical extracts such as henna, aloe vera, and argan oil.

• Increasing demand for eco-friendly packaging and cruelty-free certifications.

4. E-commerce & Digital Influence

While offline channels dominate, online sales are growing rapidly, driven by Vietnam’s strong digital economy.

• Social commerce via TikTok, Instagram, and Facebook shops is expanding.

• Brands are using AR-powered try-on experiences to help customers choose shades.

• Influencer marketing and K-pop collaborations are driving viral product launches.

5. Salon Modernization & Premiumization

Beauty salons continue to play a pivotal role in Vietnam’s hair colour market.

• Expansion of high-end salons in Hanoi and Ho Chi Minh City.

• Professional-grade products from L’Oréal, Revlon, and Estée Lauder are widely used.

• Increased demand for premium colour treatments such as balayage, ombre, and keratin-infused dyes.

Key Market Drivers

1. Rising Beauty Consciousness

• A young, image-conscious demographic is fueling demand.

• Social media exposure has created a culture of frequent hair transformation.

2. Growing Disposable Income

• Vietnam’s middle-class expansion has increased spending on grooming and beauty.

• Hair colouring is no longer a luxury but a mainstream practice.

3. Urbanization & Lifestyle Shifts

• Rapid urban growth in cities like Hanoi and Ho Chi Minh City is driving salon visits and product adoption.

• Increasing participation in global fashion and beauty trends.

4. Health & Safety Awareness

• Shift from chemical-heavy dyes to gentle, nourishing formulations.

• Rising preference for organic, cruelty-free, and vegan alternatives.

5. Influence of Global Beauty Culture

• K-pop, J-pop, and Western influencers strongly impact shade preferences.

• Vietnamese youth emulate international beauty icons.

Market Segmentation Insights

By Distribution Channel

• Offline Segment: Dominates with salons, retail stores, and pharmacies.

• Online Segment: Fastest-growing due to e-commerce penetration and social media marketing.

By Region

• Northern Vietnam: Fastest-growing, especially Hanoi and surrounding provinces.

• Southern Vietnam: Ho Chi Minh City remains the hub for premium salons and international brand adoption.

By End User

• Women: Continue to be the largest consumer base.

• Men: Adoption is increasing, especially in younger age groups.

By Product Type

• Permanent Dyes: Popular for long-lasting coverage.

• Temporary Colours: Growing rapidly due to DIY and fashion experimentation.

Competitive Analysis

The Vietnam hair colour market is highly competitive, with global and local brands vying for dominance.

Key Players:

• L’Oréal: Market leader with premium and professional salon products.

• Revlon & Estée Lauder: Known for bold, fashion-forward shades.

• Godrej & Avon: Affordable options targeting mass-market consumers.

• Procter & Gamble & Johnson & Johnson: Strong presence in personal care, leveraging brand trust.

• Conair & Aroma: Expanding via specialized salon-grade offerings.

Competitive Strategies:

• Product Diversification: Launching ammonia-free and herbal ranges.

• Celebrity & Influencer Collaborations: Leveraging K-pop and Vietnamese beauty icons.

• Digital Transformation: Virtual try-on, AI shade recommendation tools.

• Expansion in Northern Vietnam: Targeting Hanoi’s emerging urban population.

Future Outlook

The Vietnam hair colour market is poised for sustained growth through 2030, driven by innovation, consumer awareness, and digital influence.

• DIY growth will continue to expand via e-commerce.

• Natural and herbal products will dominate the premium segment.

• Northern Vietnam will emerge as the largest growth contributor.

• Men’s grooming and youth-oriented products will open new market opportunities.

• Augmented Reality (AR) tools and AI-driven personalization will redefine consumer shopping journeys.

By 2030, Vietnam’s hair colour market will evolve into a fusion of fashion, technology, and sustainability, with strong participation from both international giants and innovative local players.

10 Key Benefits of This Research Report

1. Provides detailed market size, structure, and forecast data through 2030.

2. Identifies emerging consumer trends shaping the Vietnam hair colour industry.

3. Offers insights into regional growth dynamics, with focus on Northern and Southern Vietnam.

4. Analyzes competitive strategies of major global and local players.

5. Explores distribution channel shifts from offline to online platforms.

6. Highlights the role of K-pop and social media in consumer adoption.

7. Covers product innovation trends such as ammonia-free and herbal formulations.

8. Evaluates challenges and opportunities in market penetration.

9. Provides actionable insights for investors, retailers, and manufacturers.

10. Helps decision-makers formulate strategies for long-term growth in Vietnam’s dynamic beauty industry.

Conclusion

The Vietnam hair colour market is no longer a niche segment restricted to salons or grey-coverage solutions—it has become a mainstream fashion and lifestyle industry. With increasing adoption among young, urban consumers, the rise of clean formulations, and the rapid growth of online platforms, the industry is entering a new era of expansion.

By 2030, the market will be defined by sustainable products, digital-first engagement, and consumer-centric innovation. Companies that adapt to these trends while maintaining affordability and accessibility will secure a dominant position in this rapidly evolving landscape.

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