Vietnam Air Purifiers Market Fueled by IoT Demand

According to TechSci Research report, “Vietnam Air Purifiers Market – By Region, Competition Forecast & Opportunities, 2030F”, the Vietnam Air Purifiers Market was valued at USD 64.22 Billion in 2024 and is expected to reach USD 154.85 Billion by 2030, growing at a CAGR of 15.8% during the forecast period.

The Vietnam air purifiers market is evolving rapidly, influenced not only by rising pollution levels and increasing disposable incomes, but also by deeper socio-economic and lifestyle shifts. Urban population density has created strong demand for compact, efficient devices designed for smaller living spaces. At the same time, the growing popularity of wellness-focused lifestyles and home environment optimization—such as minimalistic interiors and health-centric home upgrades—is fueling adoption.

Another emerging driver is the rise in pet ownership across urban households, which is prompting demand for solutions that manage pet hair, dander, and odors. However, the market also faces key challenges. These include the absence of standardized product performance certifications, which can make it difficult for consumers to distinguish genuinely effective products from those with exaggerated claims. In addition, limited after-sales service networks in smaller cities and rural areas reduce buyer confidence regarding maintenance and filter replacement. Price volatility in imported filters and components, impacted by global supply chain disruptions and currency fluctuations, further creates uncertainty for both suppliers and consumers.

These dynamics are pushing brands to compete not just on technology and features, but also on trust-building, consumer education, and strong service coverage to ensure long-term market growth.

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Market Segmentation Insights

By Sales Channel:

• E-commerce within modern trade ecosystems is the fastest-growing sales channel, boosted by shifting consumer shopping habits, the convenience of home delivery, and the ability to instantly compare products, reviews, and prices.

• Growing smartphone penetration and adoption of digital payments further support online growth.

• Modern trade, including large retail chains, hypermarkets, supermarkets, and electronics megastores, continues to play a critical role. These outlets attract buyers with well-trained staff, promotional displays, financing options, and extended warranties.

By Region:

• Southern Vietnam is emerging as the fastest-growing region, driven by rapid urbanization, higher disposable incomes, and strong adoption of smart appliances.

• Ho Chi Minh City and neighboring areas face persistent air quality issues due to traffic congestion, construction, and industrial activity, which is boosting purifier demand.

• Southern consumers are particularly receptive to premium features such as multi-stage filtration, IoT connectivity, and multifunctional units (e.g., air purification plus dehumidification).

• The region also benefits from strong retail networks and e-commerce penetration, ensuring wide product availability and competitive pricing.

Major Companies Operating in the Vietnam Air Purifiers Market

• Sharp Vietnam Electronics Co. Ltd.

• Panasonic Vietnam Co., Ltd.

• Daikin Air Conditioning Vietnam JSC

• Hitachi Home Electronics Vietnam Co. Ltd.

• Carpa Vietnam Trade JSC (Coway)

• Blueair AB

• A.O. Smith Vietnam Company Limited

• Electrolux Vietnam Ltd.

• Honeywell (Vietnam) Company Limited

• Samsung Electronics Vietnam Co., Ltd.

Analyst Insight

"Sustainability is emerging as a defining trend in the Vietnam air purifiers market," said Mr. Karan Chechi, Research Director with TechSci Research. "Manufacturers are innovating with energy-efficient models, reusable or washable filters, and eco-friendly materials. This reduces costs and waste while appealing to environmentally conscious buyers. Companies are also adopting sustainable packaging and greener supply chain practices, while marketing strategies increasingly highlight energy efficiency and environmental compliance. These shifts are expected to strengthen long-term consumer trust and loyalty.

Report Scope

Vietnam Air Purifiers Market, By Filter Type (HEPA, Prefilter + HEPA, Prefilter + HEPA + Activated Carbon, and Others), By Price Range (Low, Medium, High), By Sales Channel (General Trade, Modern Trade), By Region, Competition, Forecast & Opportunities, 2020–2030F, has evaluated Vietnam’s air purifiers market, providing statistics and insights into market structure, growth potential, emerging trends, and competitive dynamics. The report aims to support decision-makers with actionable intelligence and investment-ready insights.

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