The Pixel 9 has an iPhone look for an Apple audience

Google may be targeting Android-curious Apple users with its latest flagship phones.

The Pixel 9 has an iPhone look for an Apple audience
Google Pixel 9 Pro in Hazel color held in person's left hand with back facing viewer
Credit: C. Scott Brown / Android Authority

One of the first things we noticed about the new Google Pixel 9 series is that its design bears more than a trifling resemblance to the Apple iPhone. This isn’t a design choice Google likely made by mistake and may be part of a strategy to lure iOS users over to Android.

A quote from Google senior vice president Rick Osterloh hinted at this approach last week. Discussing where Pixel buyers were coming from, the Google exec explained: