Spotify’s RADAR program highlights Ugandan artist Joshua Baraka’s global reach
Ugandan artist Joshua Baraka has been included in Spotify's RADAR program, which showcases rising talent from Africa and helps them expand their global reach. The post Spotify’s RADAR program highlights Ugandan artist Joshua Baraka’s global reach appeared first on MBU.
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Uganda’s Joshua Baraka has been included in Spotify’s RADAR program which brings rising talent to the forefront globally, showcasing what is next in sound, and lifting artists by helping them expand their global reach on their path to superstardom.
Joshua Baraka’s inclusion highlights RADAR’s commitment to showcasing the diverse talents that make the African continent proud through their art, following in the footsteps of fellow East African RADAR Alumni Xenia Manasseh from Kenya, with both representing the region.
“This cohort represents some of the continent’s most promising artists. As African artists continue to rise globally, Spotify is excited to continue playing its part in the rise and discovery of local artists, showcasing their diverse talents to the world. Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa
Having broken onto the scene in 2020, Joshua Baraka has managed to win over the hearts of millions of music fans from across Africa and globally with his music.
Nigeria stands as the top country streaming his music the most on Spotify over the last 28 days, a testament to the viral success of his hit “NANA“, also his most-streamed song. Nana remix featuring Joeboy, King Promise, and Bien further solidifies his popularity, ranking among Baraka’s top three most-listened tracks, trailing closely behind his other smash hit “Dalilah.”
While Nigeria leads the charge, Baraka’s cross-cultural resonance is evident as Kenya, the United States, the United Kingdom, and his native country Uganda follow among his top five streaming countries, underscoring the singer’s ability to craft melodies that resonate with diverse audiences worldwide.
His core Spotify audience over the last 28 days spans Gen Z and millennials, with 53% aged 18-27 and 25% aged 28-34, while his male listenership at 59% outpaces females at 38%, further highlighting his capacity to captivate audiences across genders.
With over 195k playlist adds on Spotify in the last 12 months, his ever-growing fanbase is a true showcase to the power of cross-cultural relevance and the boundless possibilities of artistic collaboration.
About RADAR
Spotify’s RADAR program is dedicated to bringing rising talent to the forefront globally, showcasing what is next in sound, and lifting artists by helping them expand their global reach on their path to superstardom.
The past few years have been a clear testament to the growth of African music globally, and this year, Spotify’s RADAR Africa program is shining a spotlight on the continent’s rising stars.
Joining the ranks of previous RADAR Alumni such as Ayra Starr, Victony, BNXN, and Bloody Civilian from Nigeria, Shallipopi is the latest addition to the RADAR Africa list. Hailing from Eswatini, Manana who is South African based follows in the footsteps of luminaries like Tyla and DBN Gogo, representing his nation’s thriving music scene.
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