Report suggests Fitbit smartwatches are done — and Google’s not saying otherwise
Come to think of it, there have been signs.
JoriPress
- A recent report suggests that Fitbit will no longer produce new smartwatches, focusing instead on fitness trackers.
- Google responded by affirming its commitment to Fitbit but didn’t directly deny the smartwatch phase-out.
Google has just rolled out the Pixel Watch 3, and it’s already being hailed as the company’s best smartwatch yet. The Pixel Watch now offers a unique blend of Google’s top-tier software and Fitbit’s legendary fitness tracking, making it one of the most well-rounded smartwatches to date. But here’s the kicker: it might be the only smartwatch you’ll be seeing from Fitbit moving forward.
According to a recent report from TechRadar, Google has “quietly confirmed that there would never be another Fitbit Sense or Versa model produced.” Before you gasp, Fitbit isn’t disappearing altogether. The report notes that while the Fitbit brand will stick around, its focus will be solely on fitness trackers like the Inspire, Luxe, and Charge series, leaving the smartwatch game to the Pixel Watch line.
