Microsoft says its Play Store rival launches in July, won’t be an app

A web-based mobile games store so you can play on any device? It's coming in July.

Microsoft says its Play Store rival launches in July, won’t be an app
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Credit: Jimmy Westenberg / Android Authority
  • Microsoft has announced plans to launch a mobile games store in July.
  • This will be a web-based store that initially launches with Microsoft’s own games.

Microsoft has long stated its intention to build a mobile app store as an alternative to the Google Play Store and Apple App Store. It turns out we won’t have to wait too long to see this storefront launching.

Xbox president Sarah Bond confirmed during the Bloomberg Technology Summit that Microsoft would launch a mobile game store in July. The store would launch with Microsoft’s own games before later opening up to other publishers. Microsoft will also offer discounted in-game items for titles like Candy Crush.