Global Freeze-Dried Powder Market: Innovations and Opportunities for 2023–2033

According to Fact.MR, a provider of market research and competitive intelligence, the global freeze-dried powder market is projected to be valued at US$ 27.71 billion in 2023. The demand for freeze-dried powder worldwide is expected to grow at a CAGR of 7.2% through 2033, driven by its increasing use in snack bars and bakery products, which is anticipated to boost global sales.

This powder is often used to enhance the flavor of various food and beverage items, including ice cream, shakes, yogurt, juice, and granola, and can be added to muffins, chocolates, and other treats for vibrant and zestful flavors.

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Increasing demand for health drinks containing fruit and vegetable powders rich in minerals, antioxidants, and vitamins is creating lucrative opportunities for market players. The market is anticipated to grow significantly in both developed and developing countries due to the rising consumer preference for health drinks featuring a variety of vegetable and fruit flavors.

Key Takeaways from the Market Study
The global freeze-dried powder market is valued at US$ 27.71 billion in 2023.
Worldwide demand for freeze-dried powder is expected to grow at a CAGR of 7.2% from 2023 to 2033.
The market is projected to reach US$ 55.53 billion by 2033.
Sales in bakery snacks and desserts are anticipated to grow at a CAGR of 8.8% from 2023 to 2033.
The U.S. market is estimated to reach US$ 17.88 billion by 2033.
The market in Germany is forecasted to reach US$ 6.61 billion by the end of 2033.
The Chinese market is expected to grow at a CAGR of 9.1% through 2033.
Sales in India are projected to reach US$ 5.11 billion by 2033.

Market Dynamics
Competitive Landscape: Key players are focusing on maintaining product standards, strengthening supply chain management systems, and ensuring stringent quality control to expand their market reach and share. Strategies such as collaborations, agreements, mergers & acquisitions, and new product developments are also being adopted to gain a competitive edge. For instance, Paradise Fruits launched freeze-dried granules and powders from various fruits in February 2020, aimed at baked goods, confectionery, and chocolates.

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Key companies profiled include:

Doehler Group SE
Farmvilla Food
European Freeze Dry ApS
SouthAM
Thrive Foods
Paradise Fruits
Vergum Ingredients Inc

Rising Demand for Clean-labeled Packaged Food and Beverages: The increasing use of freeze-dried powder in fruit-flavored and vegetable-flavored infant formulas, which provide essential vitamins and minerals for specific age groups, is driving the market. The demand for clean-label packaged food and beverages is expected to bolster market growth over the next decade.

Challenges: The high cost of production due to expensive equipment required for the freeze-drying process and stringent food safety regulations are impacting product sales. Adhering to these regulations can be challenging for manufacturers, potentially restricting market expansion.

Fact.MR’s new report provides an unbiased analysis of the freeze-dried powder market, covering historical demand data (2018–2022) and forecast statistics (2023–2033). The study includes insights based on type (vegetable-derived, fruit-derived) and application (fortified foods, bakery snacks & desserts, infant foods, confectioneries, ready-to-cook foods, beverages), across five major regions (North America, Europe, Asia Pacific, Latin America, and MEA).