How AI Tools Like ChatGPT Are Changing Business Discovery

The way customers search for businesses is changing at a pace that has never been seen before. In the past, customers relied on Google search results, ads, and directories. However, there is a new force that is influencing the decisions customers make when purchasing products or services – AI tools such as ChatGPT, Perplexity, Gemini, and Copilot.

Rather than searching for information on various websites, users now ask questions to the AI tool like "Which software company should I hire?" or "Best mobile app development company for my startup." The AI tool gives instant answers with explanations and sources.

This paradigm shift is redefining the concept of enterprise search, and those who are able to adapt to it quickly will have a huge competitive advantage.

From Search Engines to AI Answers

Conventional search engines display a list of links to the user. But AI tools give the user direct answers.

For example:

• Google: displays 10 blue links
• ChatGPT or Perplexity: describes, compares, and recommends businesses

This means that visibility is no longer about being #1 on Google. Now it’s about:

• Being understood by AI
• To be trusted as a reliable source
• Being recommended in AI generated responses

Those that fail to adapt to this shift risk becoming invisible to future customers.

How AI Tools Decide which Business to Suggest:

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