Bakery Market Fueled by IoT Demand

Executive Summary

According to TechSci Research's report, "Bakery Market - Global Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030F", the global bakery market was valued at USD 661.91 Billion in 2024 and is projected to reach USD 982.26 Billion by 2030, growing at a CAGR of 6.8% during the forecast period.

The global bakery industry is being reshaped by shifting consumer lifestyles, rising urbanization, and the integration of bakery items into diverse cuisines. Demand for convenience, portability, and indulgence is driving growth, particularly in emerging markets. Innovations in packaging, online retail, and product customization continue to boost the industry’s reach and relevance.

Market Dynamics

Key Drivers

1. Cultural Integration & Urbanization
   Bakery products are increasingly integrated into everyday diets in regions like Asia-Pacific and the Middle East due to Western influence and rapid urban growth.

2. Convenience & Portability
   On-the-go lifestyles and rising work-related time constraints are fueling demand for easy-to-consume baked goods.

3. E-commerce & Direct-to-Consumer Models
   Online channels and mobile platforms are simplifying product access and enabling high customization and recurring purchases.

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Key Challenges

• Product Standardization & Regulatory Fragmentation

• Fluctuating Input Costs (Labor, Energy, Ingredients)

• Sustainability & Packaging Waste Management

• Brand Loyalty vs. Market Saturation

Strategic Response

Brands are adapting through:

• Investment in biodegradable and recyclable packaging

• Ingredient transparency (organic, vegan, fair trade)

• Tech-driven customization (3D cake design, edible printing)

• Agile supply chain management

Market Segmentation

By Type:

• Bread & Rolls

• Cookies

• Cakes & Pastries (fastest-growing)

• Doughnuts & Muffins

• Pies & Tarts

• Others

By Distribution Channel:

• Artisanal Bakeries/Specialty Stores

• Supermarkets/Hypermarkets

• Departmental Stores

• Online (fastest-growing)

• Others

By Region:

• North America

• Europe

• Asia-Pacific (fastest-growing)

• Middle East & Africa

• South America

Key Trends

1. Premiumization & Customization in Cakes & Pastries

The demand for artisanal, vegan, sugar-free, and personalized cakes is surging, particularly around celebrations, gifting, and everyday indulgence. Technology is enabling new customization formats.

2. Online Retail Transformation

Online retail is redefining bakery access with real-time ordering, subscriptions, and app-based convenience. Influencer marketing and DTC strategies are becoming key growth enablers.

3. Sustainability in Bakery Manufacturing

The shift toward eco-friendly packaging, responsible ingredient sourcing (e.g., fair-trade cocoa, cage-free eggs), and reduced palm oil usage is reshaping operational norms.

Competitive Landscape

Key global players are expanding both geographically and digitally, investing in sustainable practices and product innovation:

• Grupo Bimbo S.A.B de C.V.

• Mondelez International, Inc.

• Yamazaki Baking Co. Ltd.

• Flowers Foods, Inc.

• Kellogg Company

• Campbell Soup Company

• Associated British Foods Plc

• Britannia Industries Limited

• Finsbury Food Group Plc

• Nestlé SA

Future Outlook

The global bakery market will continue to grow due to evolving consumer preferences, innovation in formats, and expanded digital reach. Key strategic areas will include:

• Sustainability and ethical sourcing

• Market localization

• Cross-category product innovation (snackable bakery, fortified products)

• Enhanced delivery logistics and customization

10 Benefits of This Research Report

1. Market Size & Growth Forecast (2020–2030)

2. Type and Channel-Based Segmentation

3. Regional Dynamics with Focus on Asia-Pacific

4. Consumer Behavior and Lifestyle Analysis

5. Strategic Insights on Packaging and Sustainability

6. Competitive Benchmarking

7. E-commerce and DTC Impact Analysis

8. Customization and Premiumization Trends

9. Risk and Opportunity Mapping

10. Free 10% Customization on Request

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