Vietnam Mattress Market Size, Share, Growth, Trends and Forecast 2025-2033

Vietnam Mattress Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 160.0 Million

Market Forecast in 2033: USD 260.0 Million

Market Growth Rate (2025-33): 5.01%

Vietnam mattress market size reached USD 160.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 260.0 Million by 2033, exhibiting a growth rate (CAGR) of 5.01% during 2025-2033. Significant growth in the residential construction projects, the increasing penetration of the internet and smartphones, rising government initiatives and continual technological advancements in mattress manufacturing represent some of the key factors driving the market.

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Vietnam Mattress Market Trends and Drivers:

The Vietnamese mattress market is experiencing a remarkable shift, driven by a strong consumer trend towards premium, health-focused products. This change is fueled by a growing middle class that has more disposable income and a better understanding of how crucial sleep quality is for overall health. People are starting to see mattresses not just as basic furniture but as vital investments in their long-term well-being, which has led to a rising demand for innovative ergonomic designs. There's been a notable increase in the popularity of hybrid mattresses that blend the responsive support of individually pocketed springs with the comforting pressure relief of various foam layers, including high-density memory foam and natural latex. Consumers are also leaning towards materials that are hypoallergenic, antimicrobial, and infused with cooling gel technologies, which are particularly suited to Vietnam's humid climate. Additionally, global health trends have highlighted the importance of orthopedic support, boosting sales of medium-firm to firm mattresses that are clinically recommended for spinal alignment. This shift towards premium products isn't just a luxury trend; it's becoming the new standard expectation, with industry analysis showing that this segment is growing at nearly double the rate of the overall market, fundamentally changing product offerings and marketing strategies throughout the industry.

The mattress market in Vietnam is undergoing a major transformation, driven by the rise of e-commerce and changing consumer buying habits. While traditional showrooms still play an important role in allowing customers to test comfort and firmness, they are evolving into key parts of a broader, seamless shopping experience. The biggest growth area is now online, where both new digital brands and established companies are gaining ground through strong e-commerce platforms, social media sales, and targeted digital marketing that helps consumers understand complex product features. This shift is fueled by a significant change in how buyers behave; Vietnamese consumers are increasingly doing thorough online research, checking detailed product specs, and reading verified user reviews long before stepping into a physical store. To build trust in high-value online purchases, retailers are getting creative with generous trial periods, clear return policies, and faster delivery times. This creates a new buying journey where the first steps of discovery and education happen online, validation occurs in-store, and the final purchase can be made through either channel. As a result, manufacturers need to excel in both digital storytelling and the in-store experience to attract today’s savvy, informed consumers.

The market is undergoing a significant shift as industries increasingly embrace environmental sustainability, which aligns with a larger national goal of strengthening domestic manufacturing. With consumers becoming more environmentally aware, manufacturers are stepping up their game by using and promoting eco-friendly materials like organic cotton covers, sustainably sourced natural latex from rubber tree plantations, and recycled steel for springs. This approach aligns seamlessly with government initiatives aimed at reducing imports and boosting local production. By investing in state-of-the-art, automated manufacturing facilities in Vietnam, companies are not only managing the risks tied to global supply chain disruptions but also cutting down on lead times and avoiding import tariffs. This enables them to deliver higher-quality products at more competitive prices. This localization strategy ensures tighter control over sustainable sourcing and production standards, while also tapping into a growing sense of national pride and a preference for high-quality goods made in Vietnam. As a result, there’s a noticeable segment of consumers actively looking for brands that can prove their products are domestically sourced and sustainably manufactured, making these elements crucial for competitive advantage and effective brand storytelling.

Vietnam Mattress Market Industry Segmentation:

Type Insights:

• Innerspring
• Memory Foam
• Latex
• Others

Application Insights:

• Residential
• Commercial

Distribution Channel Insights:

• Online
• Offline

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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