Vietnam Gaming Market Size, Share, Growth, Trends and Forecast 2025-2033

Vietnam Gaming Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024:USD 1.2 Billion

Market Forecast in 2033:USD 2.5 Billion

Market Growth Rate (2025-33): 7.50%

Vietnam gaming market size reached USD 1.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.5 Billion by 2033, exhibiting a growth rate (CAGR) of 7.50% during 2025-2033. The growing advancements in technology to offer immersive and visually stunning experiences, rising prevalence of microtransactions, downloadable content, and loot boxes, and increasing emergence of esports and professional leagues represent some of the key factors driving the market.

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Vietnam Gaming Market Trends and Drivers:

Vietnam's gaming scene is undeniably dominated by mobile platforms, thanks to an impressive smartphone penetration rate that surpasses 70% and the rapid expansion of 4G and 5G networks across the country. This easy access, paired with a youthful, tech-savvy population, creates a vast and highly engaged user base. The real game-changer, though, is hyper-localization. Top local publishers like VNG, GOSU, and SohaGame are hitting it big by crafting and launching games that are deeply rooted in Vietnamese culture, history, and folklore, making them resonate much more than generic international offerings. Games that showcase Vietnamese stories, characters (like Lac Long Quan and Au Co), and settings are driving impressive user growth and retention. At the same time, global powerhouses like Tencent, Garena, and NetEase are pouring resources into dedicated Vietnamese localization teams, tweaking not just the language but also gameplay mechanics, monetization strategies, and community engagement to align with local tastes. This emphasis on cultural relevance, combined with the affordability and convenience of mobile gaming, ensures that mobile gaming remains the key driver of growth, with user numbers and session times continuing to soar. The rise of budget-friendly, high-performance smartphones aimed specifically at gamers only strengthens this trend.

Vietnam has quickly become a powerhouse in the esports scene, not just in Southeast Asia but on a global scale. What started as casual gaming has transformed into a well-organized, lucrative industry. The enthusiasm of Vietnamese gamers is evident in the huge viewership numbers for tournaments; local leagues for popular games like PUBG Mobile, League of Legends: Wild Rift, and Arena of Valor consistently draw in millions of viewers, often rivaling traditional sports events. This surge in spectatorship has caught the attention of major investors, with telecom giants like VNPT and Viettel, well-known brands such as Acer and Coca-Cola, and dedicated esports organizations all investing heavily in professional teams, custom-built arenas like the Vietnam Esports Village, and robust tournament structures. On top of that, game publishers like Riot Games and Garena are launching official franchised leagues in Vietnam, which not only confirms the market's growth but also paves the way for sustainable careers for local players. This shift towards a more structured approach is enhancing player skills and production quality. The thriving esports landscape is also fueling significant growth in areas like streaming, content creation, event management, and merchandising, firmly establishing itself as a key cultural phenomenon and a vital economic sector with enormous potential for future revenue.

While advertising continues to be a major source of revenue, particularly in hyper-casual games, Vietnam's gaming market is undergoing a significant transformation in how users spend and engage with monetization. With disposable incomes on the rise and a growing comfort with digital products, players are increasingly opting for direct spending through in-app purchases (IAP), subscriptions, and premium game buys. Mid-core and hardcore games, especially localized RPGs, strategy titles, and competitive shooters, are witnessing strong investments in character skins, battle passes, progression boosts, and cosmetic items. This change means developers need to focus on creating deep, engaging gameplay and fair monetization strategies to build player trust and long-term value perception—steering clear of overly aggressive ad placements or pay-to-win tactics. At the same time, Vietnam shows promising early adoption of new monetization trends, particularly in blockchain gaming and play-to-earn (P2E) models. With a high level of cryptocurrency awareness and a tech-savvy youth demographic, Vietnamese gamers are keenly exploring games that incorporate NFTs and tokenomics. Although regulatory clarity is still developing, local studios and international blockchain game developers are watching closely and cautiously testing the waters, recognizing the potential to tap into new revenue streams and enhance player engagement as the market shifts toward more sophisticated value exchange models.

Vietnam Gaming Market Industry Segmentation:

Device Type Insights:

• Consoles
• Mobiles and Tablets
• Computers

Platform Insights:

• Online
• Offline

Revenue Insights:

• In-Game Purchase
• Game Purchase
• Advertising

Type Insights:

• Adventure/Role Playing Games
• Puzzles
• Social Games
• Strategy
• Simulation
• Others

Age Group Insights:

• Adult
• Children

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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