Vietnam: A Rising Powerhouse in Fruit Exports

Key Highlights

• Record-Breaking Year: The fruit and vegetables export market is expected to show a value of about $7.2 billion by the end of the year 2024 and about 49% of the market value is contributed by the durian fruits.

• Dominance in China: Making up 47% of Vietnam’s fruit exports, China is the biggest buyer of Vietnamese fruits that imported over $ 4.2 billion worth of fruits this year.

• Diverse Product Portfolio: New and promising products in Vietnam’s exports are durian and others such as banana, dragon fruit, mango and processed products.

• New Market Access: Vietnam is diversifying its markets, moving to new territories including the United States, Australia, and the United Kingdom and using trade agreements and market specifics.

What are the Growth Strategies?

1. Strategic Market Expansion

Vietnam has been able to negotiate access to other crucial products such as the frozen durian and the fresh coconut into China. The agreements with enterprises guarantee the delivery of thousands of containers making Vietnam set to overtake Thailand in the exportation of durians.

As per Vietnam Trade Data, it may also be seen that the export of green-skinned mangoes to the U.S. and Australia or the entry of Vietnamese durians into the highly potential market of the U.K.

2. Favorable Trade Policies

Through policies, it has eliminated barriers where through the Vietnam-United Kingdom Free Trade Agreement (UKVFTA), cost of mangos has been reduced where Tariffs, for instance, have been alleviated for Vietnamese fruits like durian to make more sales in the global market. These policies are greatly essential in creating demand for quality Vietnamese products in the global market.

3. Robust Production Capacity

Vietnam’s available climatic zones offer efficiency for year-round production of different fruits such as the dragon fruit, lychee and jack fruits. Hi-tech agriculture and wider production zones also guarantee high production rates of the produce to meet international markets always.

What are Vietnam's Exported Fruits?

As per Vietnam Import Export Data, Vietnam exports a variety of fruits, catering to different market preferences across the globe:

1. Durian

Vietnam fruit export’s leading fruit is durian. It enjoys a volume of bigger demand in China and a progressively increasing demand in Europe and North America and takes up a share of nearly 50% of the total export value. One of Vietnam’s most loved durian is the Ri6, a specialty that is more suitable for higher end supermarkets in the likes of the UK and South Korea.

2. Dragon Fruit

Dragon fruit is one of Vietnam’s products that has a great demand especially in Europe and Asia because of the bright color, sweet taste and its nutritional benefit. China turns out to be the biggest importer of dragon fruit in the world although Vietnam continues to be its leading supplier.

3. Mangoes

Fresh and processed mangoes are among the principal export products, and huge qualities of mangoes are exported to markets such as the U.S., Australia, and Japan. Regarding these quality markets Vietnam’s green-skinned mangoes have achieved a qualitative leap.

4. Bananas

Bananas are exported to China, South Korea, and Japan although Vietnam is gradually turning into the exporter of traditional banana exporting countries. This fruit is exported all year round hence placing it the backbone of export business.

5. Lychees and Longans

Lychees and longans are seasonal fruits export products for China that are important in China and new in the European market. These fruits are consumed fresh or may even be frozen and are mostly valued for their special taste.

6. Passion Fruit

Vietnam’s main markets for processed and fresh passion fruit products include Europe, the United States and South Korea. Because of the exotic taste of the fruit it is now being incorporated commonly in juices and other desert preparations.

7. Jackfruit

Vietnamese fresh and dried jackfruit is fast finding a foothold in places such as India, China and the United States which use the product both in savoury and sweet preparations.

8. Other Fruits

Vietnam also ships watermelon, rambutan, pomelo and coconut which is in very high demand in Asian and Middle Eastern markets.

Who are the Leading Fruit Exporters in Vietnam?

As per Vietnam Shipment Data, Vietnam has many exporters of fresh and processed fruits and vegetables. Some of the leading companies include:

• Hoang Anh Gia Lai Group: One of the major importers of fresh fruits like bananas and particularly the Malaysian durian.

• Doveco (Dong Giao Foodstuff Export JSC): Comprises the production of canned and processed fruits for export.

• Nafoods Group: Specialised in passion fruit and quality frozen and processed fruit products.

• Vina T&T Group: Specialize mostly in new brand tropical fruits like butterfly pea known as dragon fruit and fruit such as mangoes.

• Fruit Export Vietnam (FAV): Provides fresh and quality frozen fruits.

• Lavifood: Focused on Day Fresh frozen and canned fruits for the higher end consumer market in Europe and North America.

Export Performance Breakdown

Cured fruits and vegetables

The Vietnam processed fruits are on the market, such as dry mango, canned jackfruit, and a block of durian in the freezer. These products are associated with markets that require convenience and hypermarket products with longer shelf lives.

Geographic Insights

China: The largest market which imports 47% of Vietnam’s fruit export in the region.

Emerging Markets: Thailand, South Korea, and the UK are more dynamic markets that grew more than in double digits in 2024.

Western Markets: Improvement in tariffs through trade liberalization has increased exports to the United States, Europe and Australia.

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Conclusion

The colourful and diverse farming community along with effective trade policies and oriental market outreach make Vietnam a potential powerhouse exporter of fruits. Having a variety of enterprises depending on the exportation of fruits ranging from durian to dragon fruit, bananas to mangoes, there is a bright future of fruit export industry.

FAQ’S

1. What makes Vietnam become a giant in the fruit export market?

• Vietnam has nurtured its agriculture particularly, has formulated beneficial trade relations, and hence has established itself as one of the dominant players in the international fruit market. In 2023, $5.7 Billion fruit export revenue was set and it is expected to exceed $7Billion in 2024.

2. Which are the most exported fruits from Vietnam?

• Vietnam’s major fruits for export are durian, dragon fruit, mangoes, bananas, lychees, longans, passion fruits, jack fruits and other tropical fruits like rabbits, pomelo, coconuts.

3. Why is durian important in the setting of Vietnam’s fruit export market?

• Based on the current market trend analysis, durian fruit is expected to increase and become the source of 50% of Vietnam’s fruit export revenue in 2024. It is widely used in China, Europe and North America.

4. To which countries is Vietnam exporting its fruits?

• China is the leading importer of fruits from Vietnam taking 47% of the total fruits export from Vietnam. Other large ones are the United States, United Kingdom, Australia, South Korea, and Japan as well.

5. Which markets are available and new for Vietnamese fruits?

• Along with China, currently Thailand is rising export markets in Vietnam, South Korea, UK and western countries including US and European countries.

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