United States Lingerie Market Drivers with Forecast Growth Outlook 2025–2033

IMARC Group has recently released a new research study titled “United States Lingerie Market Report by Product Type (Brassiere, Knickers or Panties, Shapewear, and Others), Material (Cotton, Silk, Satin, Nylon, and Others), Price Range (Economy, Premium), Distribution Channel (Mass Merchandizers, Specialized Stores, Online Stores, and Others), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

United States Lingerie Market Overview

The United States lingerie market size reached USD 22.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 34.2 Billion by 2033, exhibiting a growth rate (CAGR) of 4.9% during 2025-2033.

Market Size and Growth

Base Year: 2024

Forecast Years: 2025-2033

Historical Years: 2019-2024

Market Size in 2024: USD 22.2 Billion

Market Forecast in 2033: USD 34.2 Billion

Market Growth Rate (2025-2033): 4.9%

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Key Market Highlights:

✔️ Expanding consumer interest in body positivity and inclusivity.
✔️ Growing preference for luxury and high-quality lingerie products.
✔️ Increased focus on online shopping and digital marketing strategies.
✔️ Rising demand for sustainable and ethically produced lingerie.
✔️ Enhanced innovation in fabric technology and design for comfort and style.

United States Lingerie Market Trends and Drivers

The United States lingerie market is experiencing a transformative phase, driven by shifting consumer preferences and a heightened focus on inclusivity. As more brands embrace body positivity, the market is seeing a surge in demand for diverse sizing and styles that cater to all body types. This trend is not only reshaping product offerings but also influencing marketing strategies, as brands strive to resonate with a broader audience. The growing awareness of self-expression and comfort is pivotal in shaping the future landscape of lingerie in the United States.

Market Size and Consumer Behavior

In recent years, the United States lingerie market size has expanded significantly, reflecting a robust consumer appetite for innovative and stylish products. The rise of e-commerce has further propelled this growth, enabling brands to reach a wider audience while offering personalized shopping experiences. Consumers are increasingly turning to online platforms for their lingerie purchases, attracted by convenience and a wider variety of options. This shift in shopping behavior is expected to continue, contributing to the overall growth of the market.

Competitive Landscape and Market Share

As the lingerie market evolves, various brands are competing for a larger slice of the United States lingerie market share. Established brands are re-evaluating their product lines and marketing strategies to stay relevant, while new entrants are capitalizing on niche markets and sustainability trends. The emphasis on eco-friendly materials and ethical production practices is becoming a significant differentiator among brands. This competitive landscape is fostering innovation, prompting companies to invest in research and development to meet changing consumer demands.

Future Growth Prospects

Looking ahead, the United States lingerie market growth is projected to remain strong, fueled by ongoing trends in health consciousness, sustainability, and technological advancements in fabric and design. The integration of smart textiles and personalized fit technologies is likely to enhance consumer experiences, further driving market expansion. As brands continue to adapt to the evolving preferences of consumers, the lingerie market in the United States is set to thrive, making it an exciting sector to watch in the coming years.

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United States Lingerie Market Segmentation:

The market report segments the market based on product type, distribution channel, and region:

Product Type Insights:

• Brassiere
• Knickers or Panties
• Shapewear
• Others

Material Insights:

• Cotton
• Silk
• Satin
• Nylon
• Others

Price Range Insights:

• Economy
• Premium

Distribution Channel Insights:

• Mass Merchandizers
• Specialized Stores
• Online Stores
• Others

Regional Insights:

• Northeast
• Midwest
• South
• West

Competitive Landscape:

The market research report offers an in-depth analysis of the competitive landscape, covering market structure, key player positioning, top winning strategies, a competitive dashboard, and a company evaluation quadrant. Additionally, detailed profiles of all major companies are included.

Key Highlights of the Report

1. Market Performance (2019-2024)
2. Market Outlook (2025-2033)
3. COVID-19 Impact on the Market
4. Porter’s Five Forces Analysis
5. Strategic Recommendations
6. Historical, Current and Future Market Trends
7. Market Drivers and Success Factors
8. SWOT Analysis
9. Structure of the Market
10. Value Chain Analysis
11. Comprehensive Mapping of the Competitive Landscape

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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