UK Social Analytics Market Grows at 22% CAGR

UK Social Media Analytics Market Overview

Market Size in 2024: USD 461.72 Million

Market Forecast in 2033: USD 2,764.48 Million

Market Growth Rate (2025–2033): 22.00% CAGR

The UK social media analytics market size reached USD 461.72 Million in 2024, according to a new report by IMARC Group. Looking forward, the market is projected to reach USD 2,764.48 Million by 2033, growing at a CAGR of 22.00% during 2025–2033.

UK Social Media Analytics Market Trends and Drivers:

UK businesses are using social media analytics more and more. They aim to boost their marketing and better target customers. Platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and TikTok gather a lot of user data. So, organizations use analytics tools to find useful insights. This helps improve campaign performance, customer segmentation, and optimize ROI.

Surge in Real-Time Customer Engagement and Brand Monitoring

More people are turning to social media analytics. They want to understand what consumers feel and do online. These solutions help brands watch their online presence. They track conversations and quickly respond to customer feedback or crises. This skill is especially useful in areas like retail, BFSI, telecom, and healthcare.

Integration with Artificial Intelligence and Machine Learning

AI and ML are greatly boosting what social media analytics platforms can do. Predictive analytics, sentiment analysis, and natural language processing (NLP) help companies spot trends. They also help customize content and automate decisions. These innovations are expected to accelerate market growth over the forecast period.

Expanding Usage Across Multiple Industries

Social media analytics is no longer limited to marketing departments. Its use is growing in customer service, product development, risk management, and HR. In finance, analytics tools find fraud patterns. In the public sector, they track public opinion and how policies are received.

UK Social Media Analytics Market News

• June 2025: Brandwatch partnered with a major UK telecom company to deploy AI-powered analytics for enhancing customer engagement strategies.
• April 2025: Sprout Social expanded its operations in London to support rising demand for integrated analytics solutions.
• December 2024: Talkwalker released its latest UK-specific social listening tool, with multilingual sentiment detection tailored for local brands.
• September 2024: Meta launched new APIs to allow improved third-party social media analytics access for businesses and marketers in Europe.

Request Free Sample Report:
https://www.imarcgroup.com/uk-social-media-analytics-market/requestsample

UK Social Media Analytics Market Segmentation:

Component Insights:

• Software
• Services

Deployment Mode Insights:

• On-premises
• Cloud-based

Organization Size Insights:

• Small and Medium-sized Enterprises (SMEs)
• Large Enterprises

Application Insights:

• Customer Segmentation and Targeting
• Competitor Benchmarking
• Multichannel Campaign Management
• Customer Behavioral Analysis
• Marketing Management

End User Insights:

• BFSI
• Media and Entertainment
• Travel and Hospitality
• IT and Telecom
• Retail
• Healthcare
• Others

Regional Insights:

• London
• South East
• North West
• East of England
• South West
• Scotland
• West Midlands
• Yorkshire and The Humber
• East Midlands
• Others

Explore the Full Report with Charts, Table of Contents, and List of Figures:
https://www.imarcgroup.com/request?type=report&id=29795&flag=C

Key Highlights of the Report:

• Market Performance (2018–2024)
• Market Outlook (2025–2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it as part of the customization.

About Us:
IMARC Group is a leading market research company providing management strategy and market research services worldwide. We help organizations identify high-value opportunities, address critical challenges, and optimize their operations.

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