Retailer and Influencer Loyalty Programs: Winning the Last Mile

The last mile of any sale happens at the shop counter or on the job site. At the counter, the retailer decides which brand to recommend and display. On site, influencers such as electricians, plumbers, mechanics, painters and carpenters decide which product to use. Brands that win both the retailer and the influencer win the market. That's the job of a retailer loyalty program and an influencer loyalty program.

Retailer loyalty program: building counter preference

Retailers often carry several competing brands. A retailer loyalty program gives them a reason to push yours.

• Earn on purchases through invoice uploads, QR scans or distributor-reported sales
• Visibility rewards for maintaining displays and stocking key products
• Targeted offers to push new launches or slow-moving products
• Fast redemption through vouchers, bank transfers and products
• Simple onboarding through apps, WhatsApp and field teams

Influencer loyalty program: winning the recommendation

On-ground professionals recommend products every day. An influencer loyalty program rewards them directly.

• QR scan-and-earn on every product used
• Instant cash-equivalent rewards and tools of the trade
• Training and certification on products and techniques
• Tiers, contests and recognition to keep engagement high
• Insurance and welfare benefits that build long-term goodwill

Why connect the two

When retailers and influencers are in the same platform, brands can see how recommendations turn into purchases at specific outlets. Programs can reward influencers for buying from participating retailers, and retailers for serving enrolled influencers, which strengthens the whole local ecosystem.

Results brands can expect

• Higher brand recommendations at counter and on site
• Better visibility into tertiary sales
• Faster product launches
• Stronger defence against competitors

Loyltworks (loylt.works) runs retailer loyalty programs and influencer loyalty programs for consumer durables, building materials, electrical, automotive and FMCG brands.