Latin America Online Travel Industry Set to Grow at 9.90% CAGR Through 2033

Latin America Online Travel Market Overview

​Market Size in 2024: USD 34.03 Billion

​Market Forecast in 2033: USD 79.58 Billion

Market Growth Rate (2025-2033): 9.90%

The Latin America online travel market size reached USD 34.03 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 79.58 Billion by 2033, exhibiting a growth rate (CAGR) of 9.90% during 2025-2033.

Latin America Online Travel Market Trends and Drivers:

The Latin America online travel market is changing quickly. This change comes from quick digital growth. More people in cities and nearby areas are using internet-enabled devices. More consumers are using online systems to plan and book tours. They like real-time info, price comparisons, and customizing their itineraries. This change is boosting engagement and building trust in virtual booking systems.

Cellular packages and simple payment options let tech-savvy travelers explore beyond standard tours. More customers are planning trips on their own. In response, major online travel companies are enhancing their presence. They are doing this through strategic partnerships, advanced analytics, and personalized content. Together, these efforts are creating a more user-focused environment in the industry.

The surge in the web tour marketplace across Latin America can be attributed to several key factors. First off, there's a growing middle-class population with increasing disposable incomes and better internet connectivity. The rise of budget airlines and hotel aggregators is also making travel experiences more accessible and appealing to a wider audience. At the same time, governments in countries like Brazil, Mexico, and Argentina are actively promoting tourism development and investing in modernizing infrastructure, which enhances accessibility and boosts local travel.

Plus, the increasing use of smartphones is empowering younger generations to explore destinations through digital platforms. On top of that, marketing strategies like loyalty programs and exclusive app discounts are helping to retain customers and attract first-time digital travelers. All these elements are coming together to create a vibrant market where both leisure and business travel bookings are increasingly shifting to online platforms.

In Latin America, virtual innovation is becoming a key player in marketplace growth, especially as travel options adapt to the preferences of millennials and Gen Z. Consumers in Brazil and Mexico, in particular, are showing a strong inclination to use online channels for booking multi-faceted travel packages that include flights, accommodations, and local experiences. Cutting-edge AI algorithms are being utilized to enhance the customer experience through dynamic pricing and personalized recommendations, while platforms are incorporating multilingual support and localized content to appeal to diverse audiences.

The rising demand for experiential travel is further driving the uptake of online travel services, as travelers seek out unique, curated experiences that can be easily booked through digital interfaces. This shift is positioning the Latin American online travel market as a vibrant and rapidly growing sector in the global travel landscape.

Latin America Online Travel Market News

February 2025: Airbnb reported a 30% increase in domestic travel bookings in Latin America led by Brazil and a 25% rise in nights booked by outbound Chinese tourists. First-time bookers in the region also jumped nearly 15%. The company plans to invest USD 200–250 million in a new travel-related business launching in May, with additional ventures expected annually.

December 2024: Dutch investor Prosus NV announced a plan to acquire Latin American OTA Despegar.com for approximately USD 1.7 billion. This strategic move aims to enhance Prosus’s regional travel services, leveraging synergies with its existing portfolio including iFood and Sympla. The deal is expected to close in Q2 2025.

For an in-depth analysis, you can refer sample copy of the report:

https://www.imarcgroup.com/latin-america-online-travel-market/requestsample                               

Latin America Online Travel Market Industry Segmentation:

Service Type Insights:

• Transportation
• Travel Accommodation
• Vacation Packages

Platform Insights:

• Mobile
• Desktop

Mode of Booking Insights:

• Online Travel Agencies (OTAs)
• Direct Travel Suppliers

Age Group Insights:

• 22-31 Years
• 32-43 Years
• 44-56 Years
• Above 56 Years

Regional Insights:

• Brazil
• Mexico
• Argentina
• Colombia
• Chile
• Peru
• Others

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Ask Our Expert & Browse Full Report with TOC & List of Figure:

https://www.imarcgroup.com/request?type=report&id=28742&flag=C                                      

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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