Kombucha Tea Market Size, Share, Trends, Growth and Forecast Till 2032

The latest report by IMARC Group, titled “Kombucha Tea Market Report by Type (Organic, Non-Organic), Tea Type (Green Tea, Black Tea, Oolong Tea, and Others), Flavour Type (Fruits, Regular/Original, Herbs and Spices, Flowers, and Others), Packaging Type (Glass Bottles, Aluminium Cans, PET Bottles, and Others), Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Health Stores, Online Retailers, and Others), and Region 2024-2032“, The global kombucha tea market size reached US$ 3.1 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.1 Billion by 2032, exhibiting a growth rate (CAGR) of 16.53% during 2024-2032.

Kombucha tea, a time-honored fermented beverage, boasts a rich history spanning centuries. Crafted by fermenting sweetened tea with a symbiotic culture of bacteria and yeast (SCOBY), it undergoes a transformation where the SCOBY consumes tea sugars, yielding a spectrum of organic acids, vitamins, and trace alcohol. The outcome? A tangy, subtly fizzy elixir cherished for its potential health perks. Kombucha's distinctive taste profile varies from mildly sweet to tangy, dictated by fermentation duration. Beyond its refreshing flavor, it's renowned for perceived health advantages. Advocates suggest it aids digestion, fortifies the immune system, and furnishes gut-friendly probiotics.

For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/kombucha-tea-market/requestsample

Kombucha Tea Market Report Trends and Drivers:

Consumers are increasingly prioritizing health and seeking out natural and functional beverages. Kombucha, recognized for its potential probiotic and antioxidant properties, has surged in popularity as a healthier alternative to sugary sodas and juices. Its reputation as a functional beverage, with potential digestive health benefits, adds to its appeal. Moreover, kombucha is often crafted with vegan and organic ingredients, resonating with environmentally conscious consumers. This sustainability aspect has further fueled its attraction among this demographic. Additionally, the introduction of diverse kombucha flavors has broadened its consumer base, attracting those with varying taste preferences. This innovation has effectively expanded the market by appealing to previously hesitant consumers. Furthermore, kombucha's increasing availability in mainstream retail outlets has made it more accessible to a wider audience, significantly contributing to market growth. Social media and health trends have also played a significant role in popularizing kombucha, with wellness enthusiasts and influencers often endorsing it as part of a holistic lifestyle, further enhancing its market presence.

Report Segmentation:

The report has segmented the market into the following categories:

Breakup by Type:

• Organic
• Non-Organic

Breakup by Tea Type:

• Green Tea
• Black Tea
• Oolong Tea
• Others

Breakup by Flavour Type:

• Fruits
• Regular/Original
• Herbs and Spices
• Flowers
• Others

Breakup by Packaging Type:

• Glass Bottles
• Aluminium Cans
• PET Bottles
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Convenience Stores
• Health Stores
• Online Retailers
• Others

Market Breakup by Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Competitive Landscape with Key Player:

• Brew Dr. Kombucha
• Asheville Kombucha Mamas, LLC (Buchi Kombucha)
• RAUCH Fruchtsäfte GmbH & Co OG (Carpe Diem)
• Flower of Life Ltd (Equinox Kombucha)
• GT’s Living Foods LLC
• Humm Kombucha LLC
• KeVita, Inc.
• Pure Steeps LLC (Wonder Drink)
• Reed’s, Inc.
• Remedy Kombucha Pty Ltd

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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