Japan Activewear Market Size, Share, Industry Demand & Report 2025-2033

Japan Activewear Market Overview

Market Statistics

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 18.6 Billion

Market Forecast in 2033: USD 33.4 Billion

Market Growth Rate: 6.2% (2025-2033)

According to the latest report by IMARC Group, the Japanese activewear market size reached USD 18.6 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 33.4 billion by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033. 

Japan Activewear Market Trends and Drivers:

The Japanese activewear market is experiencing stable growth, as consumers are growing interested in various kinds of athletic wear and styles. The growing health-consciousness, trends of taking up active lifestyles, and urbanization have contributed to a massive growth in the demand for comfortable performance-based clothes. Over the past few years, large apparel companies have come up with new designs and high-performance fabrics in a bid to get Japanese consumers who place value on both functions and fashion. The booming trend of such exercises as yoga, jogging, and gymnastic activities has played a key role in helping the market grow. In addition, there are high numbers of fitness centers and wellness centers in the cities and towns. Moreover, product visibility and consumer interaction are being stirred up by the impact of the global sports trends and celebrity endorsements.

The draw to casual wear combined with sportswear, otherwise named athleisure, is becoming a popular trend in Japan, especially among younger audiences and those occupied in the workplace. To suit changing consumer trends, both domestic and international brands are dwelling on environmental friendliness and manufacturing sustainability in terms of materials. E-commerce services and online marketing, as well, are playing a very important role in enhancing the occurrence of activewear products in terms of visibility and availability. Influencers on social media and fitness vloggers are also promoting awareness and demand for fashionable activewear. The Japan activewear industry has a well-developed fashion culture, expounding concern on personal health and a rise in investment in product advancement, which means that the Japanese activewear market will enjoy stable growth over the upcoming years.

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Japan Activewear Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Japan Activewear Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

The report has segmented the market into the following categories:

Product Type Insights:

• Top Activewear
• Bottom Activewear
• Innerwear
• Swimwear
• Outerwear

Material Type Insights:

• Nylon
• Polyester
• Cotton
• Neoprene
• Polypropylene
• Spandex

Pricing Insights:

• Economy
• Premium

Age Group Insights:

• 1–15 Years
• 16–30 Years
• 31–44 Years
• 45–64 Years
• More than 65 Years

Distribution Channel Insights:

• Online Stores
• Offline Stores

End User Insights:

• Men
• Women
• Kids

Regional Insights:

• Kanto Region
• Kansai/Kinki Region
• Central/Chubu Region
• Kyushu-Okinawa Region
• Tohoku Region
• Chugoku Region
• Hokkaido Region
• Shikoku Region

Competitive Landscape:

• Adidas AG
• ASICS Corporation
• Mizuno Corporation
• Nike Inc.
• Under Armour Inc.

Key highlights of the report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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Area: Iwata
Country: Tokyo, Japan
Postal Code: 4380111
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