India Soft Drinks Market Size, Share, Trends, Industry Analysis, Report 2025-2033

Soft Drinks Market in India 2025:

How Big is the India Soft Drinks Market?

India soft drinks market size reached USD 20.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 32.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033.

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 20.7 Billion

Market Size in 2033: USD 32.1 Billion

Market Growth Rate (CAGR) 2025-2033: 4.6%

India Soft Drinks Market Trends and Drivers:

Indian soft drink market is experiencing radical change led by growing urbanization, improved disposable incomes, and new consumer trends towards convenient and refreshing soft drinks. Basically, the increasing youth population and greater tendency of youths towards Western way of living are dominating the demand for non-carbonated and carbonated soft drinks in metropolitan and tier II and III cities. Additionally, the growing number of soft drinks in contemporary trade and conventional retail spaces has multiplied product presence and consumer reach. Additionally, the overbearing influence of local and global brands has become so competitive as to fuel constant product innovation in flavor, package, and brand promotion. Health-conscious trends are also actively contributing towards recreating the market, with businesses launching low-calorie, sugar-free, and functional drinks packed with vitamins, minerals, and herbal extracts to appeal to more consumers. Also, the increasing temperature and length of summer seasons in most parts of the country have also increased seasonality demand, particularly for flavored beverages, flavored water, and energy drinks.

Also, rising celebrity and social media influencer promotions are helping the manufacturers create brand loyalty among young customers. Apart from this, more online grocery store websites and food ordering apps are providing new avenues of sale of soft drinks and thus aiding overall penetration in the market. Aside from this, government initiatives in the direction of developing cold chain infrastructure and supporting food and beverage processing under initiatives such as 'Make in India' are helping towards improved production efficiency and distribution. On-the-go lifestyles are also increasing demand for convenient packaging of drinks for direct consumption and ready-to-drink. In addition, local preferences and conventional Indian spices like nimbu (lemon), jaljeera, and masala types are being tapped by companies to cater to native taste. In addition to this, green concepts like recyclable packaging and less plastic usage are being embraced as a measure to adapt to increasing green awareness among consumers. Finally, the intersection of lifestyle transformation, product creation, wider channels for distribution, and environmental concern is driving the India soft beverages market towards long-term and dynamic growth.

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India Soft Drinks Market Segmentation:

The report has segmented the market into the following categories:

Product Insights:

• Carbonated
• Non-Carbonated

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Convenience Store
• Online
• Others

Regional Insights:

• North India
• West and Central India
• South India
• East and Northeast India

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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