India Mosquito Repellent Market to Reach New Heights

Industry Key Highlights

• Market Value in 2025: USD 585.24 Million

• Projected Market Value by 2031: USD 869.92 Million

• CAGR (2025-2031): 6.85%

• Key Growth Drivers: Rise in mosquito-borne illnesses, urbanization, health-conscious consumer base

• Dominant Sales Channel: Convenience Stores

• Fastest-Growing Region: South India

• Major Players: Dabur, Godrej, Reckitt, SC Johnson, Honasa (Mamaearth), Carenow, and others

• Market Segmentation: By Product Type, Sales Channel, Region, and Company

Introduction: A Market Born of Necessity

Mosquito-borne diseases continue to pose a significant health risk across India, fueling the demand for reliable, effective mosquito repellents. With rising incidences of dengue, malaria, chikungunya, and other vector-borne illnesses, preventive health solutions have become non-negotiable for the modern Indian household. The mosquito repellent market in India is no longer just a seasonal or reactionary segment—it is a full-fledged industry rooted in daily hygiene and wellness.

The market, valued at USD 585.24 million in 2025, is anticipated to witness robust growth, reaching nearly USD 870 million by 2031. This growth is supported by a mix of lifestyle shifts, technological innovations, evolving consumer preferences, and rising health consciousness among India’s burgeoning urban and semi-urban populations.

Changing Market Landscape: From Chemical Coils to Eco-Friendly Innovations

Traditionally, India’s mosquito repellent market was dominated by low-cost solutions like coils and sprays. However, consumer preferences have shifted dramatically. The modern consumer is more aware, environmentally conscious, and unwilling to compromise on convenience or aesthetics. Today, the market encompasses an array of products—ranging from electric vaporizers and creams to essential oil-based sprays, wearable patches, roll-ons, and even smart devices integrated with aromatherapy benefits.

Convenience, safety, and natural formulation are at the heart of current consumer buying behavior. With heightened health concerns and the COVID-19 pandemic reinforcing hygiene-centric lifestyles, repellents are now seen as daily essentials—no longer seasonal add-ons.

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Market Segmentation: In-Depth Analysis

By Product Type

1. Coils:
   A legacy product category still prevalent in rural areas and price-sensitive segments. Coils remain affordable and accessible but face decline due to health concerns and indoor pollution.

2. Vaporizers:
   These have become a staple in urban households. Easy-to-use plug-in formats with long-lasting refills make them a preferred indoor solution.

3. Sprays and Aerosols:
   Often used for quick relief and area-specific protection, sprays are convenient and travel-friendly.

4. Creams and Lotions:
   Ideal for direct skin application, these are popular among parents for child-safe protection.

5. Others:
   Includes patches, roll-ons, wristbands, and eco-diffusers—an emerging segment driven by natural formulations and convenience.

By Sales Channel

• Convenience Stores:
  Leading the charge in distribution, especially for impulse buys and last-minute purchases. Their strategic location and limited but essential stock make them ideal for quick commerce.

• Supermarkets/Hypermarkets:
  Favored for planned purchases, these stores provide variety and bulk options.

• Online Platforms:
  A rapidly expanding channel, especially post-pandemic. Offers ease of comparison, access to niche brands, and doorstep delivery.

• Pharmacies/Drugstores:
  Preferred for medically inclined products such as skin-safe repellents and natural formulations.

By Region

• South India:
  The fastest-growing region, driven by high disease prevalence, dense population, strong healthcare infrastructure, and an environment-conscious consumer base.

• North India:
  Large in terms of volume but witnessing slower transition toward eco-friendly products.

• West India:
  Metropolitan hubs like Mumbai and Pune are early adopters of innovation and drive demand for premium repellents.

• East and Central India:
  Largely underserved but showing signs of strong growth with increasing government health campaigns and e-commerce penetration.

Emerging Trends in the India Mosquito Repellent Market

1. Natural & Herbal Repellents Taking Center Stage

Consumer concerns over long-term exposure to chemical-based repellents are pushing demand for plant-based alternatives. Products featuring citronella, eucalyptus, neem, lemongrass, and lavender oils are gaining ground. Herbal formulations also align with India’s strong inclination toward Ayurveda and holistic health.

2. Health-Integrated Products

Repellents are being positioned as preventive healthcare tools rather than just pest control products. Consumers are increasingly associating repellents with wellness, hygiene, and daily health regimens.

3. Aromatherapy and Dual-Functionality

The integration of aromatherapy, stress-relief, and skin-nourishing properties in repellent products is becoming popular. Consumers are opting for mosquito repellents that smell good, are gentle on the skin, and enhance indoor ambiance.

4. Quick Commerce & Last-Mile Delivery

The rise of 10-minute delivery models has accelerated the sale of repellents during emergencies and monsoon surges. Convenience stores are doubling as fulfillment hubs for e-commerce platforms.

5. Wearable Repellents

Innovative product forms like mosquito-repelling wristbands, stickers, and badges for kids and adults are gaining traction. These are travel-friendly and ideal for use in public spaces or during outdoor activities.

Key Market Drivers

1. Rising Incidence of Mosquito-Borne Diseases

Dengue, malaria, and chikungunya continue to affect millions in India annually, increasing the need for proactive prevention.

2. Increased Health Awareness

Post-pandemic, Indians have become more focused on hygiene and prevention. Repellents are now seen as part of daily health protection, not just seasonal measures.

3. Urbanization and Changing Lifestyles

High population density, unplanned housing, and poor sanitation in growing urban areas contribute to mosquito breeding and thus increased repellent demand.

4. Growing Disposable Income

With more purchasing power, consumers are willing to invest in premium, safe, and aesthetically pleasing repellents that go beyond mere functionality.

5. Government Health Campaigns

Public awareness initiatives, especially in rural areas, are helping educate consumers about the importance of daily mosquito protection.

Challenges in the Market

Despite its promising growth, the market is not without challenges:

• Seasonal Sales Fluctuations: Peaks during monsoon and plateau in winters affect inventory and supply chain planning.

• Intense Competition: The market is crowded with established FMCG giants and new-age startups.

• Regulatory Constraints: Approval processes for herbal and chemical formulations can delay go-to-market timelines.

• Consumer Misinformation: There is a lack of awareness about usage instructions, safety standards, and correct application, especially in rural markets.

Competitive Analysis

Leading Companies in the Indian Mosquito Repellent Market

1. Dabur India Limited
   A strong player in the natural repellent space with a focus on Ayurvedic solutions.

2. Godrej Consumer Products Limited
   Known for Goodknight and HIT, Godrej dominates both the vaporizer and coil segments.

3. Honasa Consumer Ltd. (Mamaearth)
   Fast-growing in the herbal niche, especially among young urban families with eco-conscious preferences.

4. Reckitt (India) Ltd
   Offers global-quality products under brands like Mortein, catering to both budget and premium segments.

5. SC Johnson Products Pvt Ltd
   With global expertise and innovation, SC Johnson plays a key role in shaping product trends.

6. Carenow Medical Pvt Ltd & Softsens Consumer Pvt Ltd
   Emerging players in child-safe and skin-friendly repellent products.

7. Herbal Strategi Homecare Pvt Ltd & Healthbest Pvt Ltd
   Niche players with a strong focus on eco-conscious, natural alternatives.

8. Artsana India Pvt Ltd (Chicco)
   Focused on infant-safe repellents and premium baby care products.

Strategic Initiatives by Competitors:

• Expansion of product lines into wearable repellents and diffusers

• Investments in e-commerce logistics and D2C platforms

• Aggressive marketing with health-centric messaging

• Introduction of region-specific product variants

Future Outlook

The future of the India Mosquito Repellent Market lies in convergence—where health, innovation, sustainability, and convenience intersect. By 2031, the market will not just be driven by disease prevalence but also by consumer values around health safety, wellness, and environmental responsibility.

With the government's continued focus on public health, rising investments in rural distribution, and the explosion of digital retail, even remote areas will have easier access to effective repellents.

Key focus areas moving forward include:

• Smart repellents integrated with IoT for automated protection.

• Subscription models via e-commerce to ensure product continuity.

• Eco-packaging and biodegradable coils to reduce environmental impact.

• Kids- and pet-safe ranges tapping into niche consumer segments.

10 Benefits of the Research Report

1. Provides detailed market sizing and growth forecasts till 2031

2. Identifies high-growth segments by product type, channel, and region

3. Analyzes market trends, challenges, and emerging opportunities

4. Maps competitive landscape with strategic insights on top players

5. Helps in identifying white spaces and untapped markets

6. Assists in regulatory and pricing strategy development

7. Enables informed investment and expansion decisions

8. Offers customized solutions for stakeholders with niche interests

9. Supports R&D strategy alignment with market demands

10. Presents consumer behavior patterns across urban and rural India

Protecting Health, Powering Growth

India’s mosquito repellent market is more than just a defense mechanism against insects—it is a crucial component of public health infrastructure and a testament to evolving consumer values. From vaporizing machines in metropolitan homes to herbal roll-ons in eco-conscious communities, mosquito repellents have earned their place as a daily essential.

As the industry marches toward innovation, accessibility, and sustainability, companies must stay attuned to the pulse of Indian consumers—those who demand safety, simplicity, and efficacy in equal measure. In doing so, the mosquito repellent market will continue to thrive, protect, and evolve in the coming decade.

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