India Energy Drinks Market Share, Size, Trends, Analysis and Forecast 2025-2033

Energy Drinks Market - India

Market Statistics

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Years: 2025-2033
• Market Size in 2024: USD 1.41 Billion
• Market Size in 2033: USD 2.77 Billion
• Market Growth Rate (CAGR) 2025-2033: 7.40%

According to IMARC Group's report titled "India Energy Drinks Market Report and Forecast 2025-2033," the market reached USD 1.41 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2.77 billion by 2033, exhibiting a growth rate (CAGR) of 7.40% during 2025-2033.

Download sample copy of the Report: https://www.imarcgroup.com/india-energy-drinks-market/requestsample

India Energy Drinks Market Trends and Drivers:

• The India energy drinks market is witnessing robust growth driven by changing consumer lifestyles, rising discretionary incomes, and greater emphasis on fitness and endurance among youth in metro cities and tier 1 towns.

• The shift towards healthier and high-performance beverages as an alternative to traditional carbonated soft drinks is fueling energy drink consumption in metro cities and tier 1 towns.

• Rising awareness of the role of energy drinks in augmenting endurance, enhancing alertness, and aiding sporting performance is increasing consumption among sportspersons, working professionals, and students.

• Expansion of organized retail, convenience stores, and internet-based stores is boosting product visibility and accessibility, especially in tier 2 and tier 3 cities.

• International and domestic players are launching a wide range of products tailored to Indian taste preferences with innovative ingredients like natural caffeine, taurine, ginseng, and B vitamins.

• Greater use of social media and influencer marketing is increasing brand awareness, with celebrity and fitness influencer endorsements shaping purchase decisions.

• Aggressive marketing targeting young consumers through sponsorship of youth events, music concerts, and sports tournaments is enhancing market coverage and brand loyalty.

• Growth of marathon events, fitness clubs, and gyms in urban centers is making energy drinks a key part of pre- and post-workout routines.

• Rising demand for organic, vegan, and sugar-free variants is encouraging businesses to invest in healthier and functional formulations.

• Convenient packaging formats such as tetra packs, cans, and single-serve bottles are driving impulse purchases and on-the-go consumption.

• Increased penetration of international brands and expansion of local start-ups are intensifying competition, driving innovation, and encouraging price optimization.

• Government regulations on transparent labeling and quality assurance are boosting consumer confidence in the category.

• Supply chain digitalization and real-time customer feedback through online channels are enabling brands to improve product quality and refine marketing strategies.

• Overall, the convergence of health awareness, urbanization, youth-oriented branding, and evolving consumption habits is propelling the high and sustained growth of India’s energy drinks market.

India Energy Drinks Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Indian energy drinks market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Analysis by Type:

• Alcoholic
• Non-alcoholic

Analysis by End User:

• Kids
• Adults
• Teenagers

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

Regional Analysis:

• South India
• North India
• West and Central India
• East India

Request for customization: https://www.imarcgroup.com/request?type=report&id=9563&flag=C

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Email: [email protected] 

Tel No:(D) +91 120 433 0800 

United States: +1-201971-6302