India Electric Appliance Rental Market to Reach New Heights

According to TechSci Research report, “India Electric Appliance Rental Market – By Region, Forecast & Opportunities, 2031F”, the India Electric Appliance Rental Market was valued at USD 221.84 Million in 2025 and is expected to reach USD 410.41 Million by 2031 with a CAGR of 10.80% during the forecast period. The India Electric Appliance Rental Market is witnessing significant growth, fueled by changing consumer lifestyles, urbanization, and increasing disposable incomes. Urban residents, particularly millennials and young professionals, are seeking convenient and cost-effective alternatives to owning appliances, given the high upfront costs and maintenance requirements. Renting appliances such as air conditioners, refrigerators, washing machines, water purifiers, and microwaves allows consumers to access modern, high-quality products without the burden of long-term ownership. The market is further supported by the proliferation of rental platforms that provide easy access, maintenance, and delivery services, catering to the demands of a fast-paced urban lifestyle.

Rising awareness of convenience and financial flexibility is driving adoption. Many households and co-living spaces prefer rental options that reduce upfront expenses and offer temporary solutions, especially in cities with high real estate costs. Seasonal demand for appliances such as air conditioners during summer and heaters in winter also enhances the appeal of rentals. Consumers increasingly value flexibility, preferring subscription-based or short-term rental models that allow them to upgrade or replace appliances as needed. These trends indicate a strong shift in consumer behavior from ownership to “access over possession,” which underpins the market’s growth trajectory.

Technology has played a crucial role in transforming the appliance rental landscape. Online platforms and mobile apps allow users to browse products, compare prices, schedule deliveries, and manage subscriptions seamlessly. Advanced inventory management systems and predictive maintenance tools help rental companies monitor appliance performance, ensure timely repairs, and improve customer satisfaction. The adoption of smart and IoT-enabled appliances, such as connected air conditioners and refrigerators, further enhances the user experience. These technological advancements not only provide convenience but also enable rental providers to scale operations efficiently, reaching a wider customer base across urban and semi-urban areas.

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The India Electric Appliance Rental Market is segmented into product type, end use and region.

Based on product type, Washing Machine segment is the fastest-growing category in the India electric appliance rental market, driven by urban lifestyle changes and the rising demand for convenience among tenants, students, and young professionals in rented or shared accommodations. High upfront costs for premium and smart washing machines make rentals an attractive, cost-effective alternative, while flexible rental plans and doorstep maintenance enhance user convenience. Energy-efficient and technologically advanced models are increasingly sought after, allowing consumers to access modern appliances without ownership burdens. Combined with app-based booking and subscription options, these factors position washing machines as the fastest-expanding segment in the rental market.

Based on region, South region of India is emerging as the fastest-growing market for electric appliance rentals, driven by rapid urbanization, rising disposable incomes, and increasing adoption of modern lifestyles in cities like Bangalore, Hyderabad, Chennai, and Kochi. Growing demand for flexible, cost-effective solutions among young professionals, students, and tenants in rented or co-living spaces is fueling the uptake of rental services. Technology-driven platforms offering app-based booking, doorstep delivery, installation, and maintenance have enhanced convenience and accessibility. Additionally, rising awareness of energy-efficient and smart appliances, combined with seasonal demand for air conditioners and washing machines, is accelerating growth across the region.

Major companies operating in India Electric Appliance Rental Market are:

• Edunetwork Private Limited (RentoMojo)
• House of Kieraya Limited (Furlenco)
• AVA Lifestyle Products & Services Pvt Ltd (Rentickle)
• Cityfurnish India Private Limited
• Livpure Smart Homes Private Limited
• Waterwala Labs Private Limited (DrinkPrime)
• Guarented Rental Private Limited
• M/s. Omshreem Technologies Pvt. Ltd. (Rentit4me)
• Rentity Global Services Private Limited
• RentPeLelo

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“The India electric appliance rental market is driven by rapid urbanization, rising disposable incomes, technology-enabled rental platforms, and the growing preference for flexible, cost-effective access over ownership. Key trends include subscription-based and pay-per-use models, adoption of smart and connected appliances, expansion into tier-2 and tier-3 cities, app-based rental services, and a strong focus on sustainability and eco-friendly practices, reflecting evolving consumer lifestyles and technological integration across urban and semi-urban regions.” said Mr. Karan Chechi, Research Director of TechSci Research, a research-based management consulting firm.

“India Electric Appliance Rental Market By Product Type (Refrigerator, Water Purifier/Water Dispenser, Air Conditioner, Washing Machine, Others), By End Use (Residential, Commercial), By Region, Competition, Forecast & Opportunities, 2021-2031F”, has evaluated the future growth potential of India Electric Appliance Rental Market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the India Electric Appliance Rental Market.

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