How to Integrate Odoo PIM with Marketplaces

Jul 25, 2025 - 15:18
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Selling on multiple marketplaces like Amazon, eBay, Etsy, or Walmart can be tough if your product data is all over the place. That’s where Odoo PIM Integration helps. It brings all your product information into one system and lets you push it to many sales platforms easily. In this guide, we’ll show you a simple and detailed way to connect Odoo PIM with marketplaces.

What is Odoo PIM?

Odoo PIM (Product Information Management) is part of the Odoo ERP system. It helps you manage all your product details—like names, descriptions, prices, images, sizes, categories, and stock—from one central place. This saves time and avoids mistakes.

You can:

  • Edit products in one place

  • Push changes to all connected channels

  • Keep your product data clean and complete

Why Connect Odoo PIM to Marketplaces?

When you sell products on multiple platforms, updating each one manually is time-consuming. You also risk having outdated prices, stock levels, or descriptions.

Connecting Odoo PIM to marketplaces helps you:

  • Automatically update product listings

  • Sync inventory and prices in real time

  • Import orders into Odoo for faster processing

  • Avoid overselling or stock mismatches

Benefits of Using Odoo PIM with Marketplaces

1. One Place to Manage All Products

You don’t have to log into every marketplace to make changes. Update once in Odoo, and it reflects everywhere.

2. Real-Time Stock Sync

Stock updates happen instantly. If a product sells on Amazon, Odoo updates eBay and your website, too.

3. Fewer Errors

With one central system, you avoid errors in pricing, descriptions, or shipping info.

4. Faster Listings

You can launch new products on all platforms much quicker.

How to Set Up Odoo PIM with Marketplaces

Step 1: Get Odoo PIM Ready

Start by making sure your products are fully updated in Odoo:

  • Add all product titles and descriptions

  • Upload good-quality images

  • Add product attributes like size, color, and weight

  • Set proper pricing and stock levels

Step 2: Choose a Marketplace Connector

To link Odoo with marketplaces, you need a connector module. Some top options are:

  • Webkul Multi-Channel Sale

  • Emipro Amazon/eBay Connectors

  • Official Odoo Amazon Integration

These connectors let Odoo “talk” to different marketplaces using their APIs.

Step 3: Enter API Credentials

Each marketplace gives you access to details (API keys or tokens). Copy these into your connector settings in Odoo.

Example for Amazon:

  • Seller ID

  • MWS Auth Token

  • Region (US, EU, etc.)

Step 4: Map Fields Correctly

Match your Odoo fields with marketplace fields:

  • Product Name → Amazon Title

  • Odoo Description → eBay Description

  • Price → Marketplace Price

  • Stock → Inventory Count

Most connectors have drag-and-drop mapping tools.

Step 5: Publish Your Products

Once everything is mapped, push your products to marketplaces. You can publish:

  • Single products

  • Product bundles or kits

  • Variants (like different colors or sizes)

Step 6: Turn on Auto Sync

Set up automatic updates for:

  • Price changes

  • Stock updates

  • Image or description edits

This keeps all listings fresh and accurate.

How Orders Work After Integration

Import Orders to Odoo

Orders from Amazon, eBay, and others are sent to your Odoo Sales app automatically.

From there, you can:

  • Confirm and ship orders

  • Send invoices

  • Track returns and refunds

Update Inventory

Every time an order comes in, stock levels are adjusted in Odoo. These changes sync back to all marketplaces, so your listings stay correct.

Tips for a Smooth Integration

1. Use Quality Product Content

Use clear titles, bullet points, and great images. Marketplaces reward listings that help customers understand what they’re buying.

2. Test Listings First

Before you publish thousands of products, test a few. Make sure the data looks right on Amazon, eBay, etc.

3. Monitor Listings

Watch for errors or rejections. Sometimes marketplaces need small tweaks to accept your products.

4. Stay Updated on Marketplace Rules

Every platform has its policies. Keep your listings compliant to avoid getting blocked or suspended.

Final Thoughts

Connecting Odoo PIM with marketplaces makes selling online easier, faster, and less stressful. It keeps your product data in sync, saves you time, and helps you grow your business across many sales channels.

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sonukumar45 I'm a Digital Marketing Executive at Webkul with over 2.5 years of experience. I help businesses grow online with effective strategies. I also write content about technology to share useful insights.
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