Chewing Gum Market Size, Trends, Emerging Growth Factors and Forecast 2024-2032

The latest report by IMARC Group, titled “Chewing Gum Market: Global Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,” offers a comprehensive analysis of the chewing gum market forecast. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry.

The global chewing gum market size reached USD 27.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 37.6 Billion by 2032, exhibiting a growth rate (CAGR) of 3.2% during 2024-2032.

Chewing Gum Market Trends:

The global market is primarily driven by the increasing consumer awareness about oral health benefits, such as improved dental hygiene and fresh breath. In accordance with this, the rise in disposable incomes allows consumers to spend more on confectionery products, including chewing gum, thereby impelling the market.

Moreover, rise in the innovative product offerings, such as gums with vitamins, caffeine, or whitening agents, attract health-conscious consumers, resulting in a higher uptake of the product. Furthermore, the rapid expansion of retail channels, including e-commerce platforms, is increasing accessibility and convenience for consumers, and providing an impetus to the market. Apart from this, the ongoing development of biodegradable and environmentally friendly gum bases addresses environmental concerns and attracts eco-conscious consumers, which is fostering a positive outlook in the market.

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Chewing Gum Market Scope and Growth Analysis:

The scope of the market is broad, encompassing a wide range of products, from traditional sugar-based gums to modern sugar-free and functional variants. The market scope is poised for significant growth, driven by the continuous introduction of innovative and health-oriented products. Market analysis indicates that the industry is benefitting from expanding distribution networks, particularly through online retail channels, which provide wider reach and convenience. In addition to this, increasing consumer preference for natural and organic ingredients is expected to spur demand for clean-label and additive-free gums. Moreover, the growing trend of healthy lifestyles is encouraging the consumption of sugar-free and functional gums, which offer additional health benefits. The growth prospects are further enhanced by strategic partnerships and collaborations between manufacturers and retailers, aimed at expanding product portfolios and market presence. As per market analysis, effective marketing strategies and endorsements by celebrities and influencers is enhancing product visibility and appeal.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.

• Mondelez
• Perfetti
• Wrigley
• Lotte
• Cloetta
• Hershey

Chewing Gum Market Segmentation:

Our report has categorized the market based on region, sugar type, product type and distribution channel.

Breakup by Sugar Type:

• Sugar Free Chewing Gums
• Sugared Chewing Gums

Breakup by Product Type:

• Pellet
• Stick/Tab
• Centre-filled
• Cut and Wrap
• Ball
• Others

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacies
• Convenience Stores
• Departmental Stores
• Online
• Others

Breakup by Region:

• North America (United States, Canada)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Porter’s Five Forces Analysis
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain
• Comprehensive Mapping of the Competitive Landscape

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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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