Born x Raised Clothing A Cultural Phenomenon in Streetwear

Born x Raised is more than just a clothing brand; it’s a movement bornxraisedclothing.com that embodies the essence of Los Angeles and the communities that define its spirit. Launched in 2013 by Spanto (Chris Printup) and his longtime friend Alex “2Tone” Erdmann, Born x Raised has carved a niche in the competitive world of streetwear by authentically celebrating its roots, culture, and the stories of marginalized communities. With its unapologetically bold designs and deep cultural resonance, Born x Raised has become a staple for those who value authenticity and creativity in fashion.

Origins and Philosophy

The name "Born x Raised" is a tribute to the founders' connection to their hometown of Venice, Los Angeles. At its core, the brand serves as a reflection of gentrification and the loss of identity in neighborhoods Spanto grew up in. Spanto, whose father is Native American and mother is Italian, started the brand as a way to fight back against the erasure of his community. The “x” in the name represents a rejection of conformity, a symbolic middle finger to the forces that displace and marginalize traditional neighborhoods.

In an interview, Spanto described the brand as his "love letter" to the city of Los Angeles. Born x Raised captures the raw, unfiltered energy of the streets and turns it into wearable art. From its very inception, the brand was built on the idea of preserving culture and honoring the authentic voices of LA’s underrepresented communities.

Design Language and Aesthetic

Born x Raised is known for its distinct design aesthetic, which combines classic Chicano influences with bold, modern streetwear sensibilities. The brand often uses gothic typography, baroque-style graphics, and phrases that echo themes of loyalty, pride, and resistance. The designs are a reflection of Spanto’s personal experiences and the history of LA’s diverse communities.

The brand frequently incorporates visual elements that pay homage to LA’s rich cultural tapestry, such as lowriders, graffiti, and religious iconography. These designs often feature slogans like “City of Champions” or “Neighborhood,” creating a sense of belonging and pride among its customers. Each collection feels like a time capsule, capturing the cultural and social landscape of LA at a given moment.

Cultural Impact

Born x Raised has become a cultural phenomenon, not only within the streetwear world but also in the broader creative and entertainment industries. The brand has been embraced by artists, musicians, and athletes who appreciate its raw authenticity. Celebrities like Kendrick Lamar, Nipsey Hussle, and LeBron James have all been spotted wearing Born x Raised apparel, further cementing its status as a symbol of LA’s creative energy.

The brand’s influence extends beyond fashion. It plays an active role in the community, supporting local artists and collaborating with grassroots organizations. Through these efforts, Born x Raised serves as more than just a clothing brand—it’s a cultural ambassador that gives back to the neighborhoods it represents.

Community and Collaboration

One of the standout aspects of Born x Raised is its commitment to community. The brand’s founders have always emphasized the importance of staying true to their roots and giving back. This ethos is evident in the numerous collaborations and projects Born x Raised has undertaken.

The brand often collaborates with local businesses, artists, and institutions to create limited-edition collections that celebrate LA’s culture. For example, its partnership with the Los Angeles Dodgers resulted in a highly sought-after collection that blended the city’s love for baseball with the streetwear aesthetic of Born x Raised. Similarly, its collaboration with Nike for a Cortez sneaker release showcased the brand’s ability to bridge the gap between global recognition and local pride.

These collaborations have helped Born x Raised reach a wider audience while staying grounded in its core values. By partnering with like-minded individuals and organizations, the brand has solidified its place as a cultural force in Los Angeles.

Resilience and Growth

Born x Raised’s journey has not been without challenges. Spanto faced significant personal and professional hurdles, including a cancer diagnosis in 2015. Despite these obstacles, he persevered, using his experiences as fuel for the brand’s growth. His resilience and determination are deeply ingrained in the DNA of Born x Raised, inspiring others to embrace their struggles and turn them into strengths.

The brand’s authenticity and grassroots approach have allowed it to thrive in an industry that often prioritizes hype over substance. Unlike many streetwear brands that rely on fleeting trends, Born x Raised has built a loyal customer base by staying true to its vision and values. This authenticity has made it a standout in the crowded world of fashion.

Legacy and Future

Born x Raised has come a long way since its inception, but its mission remains the same: to celebrate and preserve the culture of Los Angeles. The brand’s impact goes beyond clothing, serving as a platform for storytelling, community building, and cultural preservation.

As the brand continues to grow, its founders remain committed to their roots. Future projects are likely to include more collaborations, community initiatives, and expansions into new creative ventures. Regardless of its trajectory, Born x Raised will undoubtedly remain a symbol of LA’s enduring spirit and the power of authenticity.

Conclusion

Born x Raised is a testament to the power of staying true to one’s identity and roots. Through its bold designs, cultural authenticity, and unwavering commitment to community, the brand has established itself as a leader in streetwear and a cultural force in Los Angeles. In an industry often defined by fleeting trends, Born x Raised stands out as a beacon of authenticity and resilience, proving that the best fashion is not just about clothes—it’s about the stories they tell and the communities they uplift.