Google​‍​‌‍​‍‌​‍​‌‍​‍‌ Ads vs. LinkedIn Ads: A Guide from a B2B Advertising Agency

In the case of B2B founders, the marketing budget is a scarce resource, and at the same time, there is a high demand to deliver leads. As a specialized B2B advertising agency, we are often asked the same question: "If I am to make my first ₹1 Lakh spend, should it be on Google or LinkedIn Ads?"

It's not straightforward to answer the question, but it's done. The scenario in 2025 is different. Google is still the king of intent-based advertising, but LinkedIn is the platform where you can be extremely precise in targeting. This is how a first-rate B2B advertising agency evaluates the situation.

1. Intent vs. Persona: The Core Difference

Google Ads operate on the basis of "Search Intent." The people using the service are definitely those, which have to be solved with the help of the google solution they are looking for. Nevertheless, a B2B advertising agency is aware that even though the intent is very high, it does not always mean the lead quality is high. For instance, you could be paying for clicks by students or competitors. By contrast, LinkedIn enables you to target users through their job title, industry, and company size. Using the skills of a B2B advertising agency, this is done in such a way that your ads are seen only by decision-makers (e.g., CTOs or Procurement Heads), thus, lowering the wasted millage on the clicks which lead to no conversions.

2. Cost Per Lead (CPL) Analysis

LinkedIn has always been the costly one. The average CPC (Cost Per Click) on LinkedIn could be 3x–5x more than that of Google. Still, any experienced B2B advertising agency will advise you to focus on "Cost Per Qualified Lead."

What if Google gives you 100 leads, each costing ₹500, but 90 of them are junk? Your actual cost is very high. On the other hand, if LinkedIn gives you 10 leads at the cost of ₹2,000 each, and 5 out of 10 convert, then the math from the B2B advertising agency side proves LinkedIn is the winner in terms of ROI.

3. The "Warm Up" Strategy

Our B2B advertising agency typically employs the mutually supportive strategy of combining both. LinkedIn is used by us for brand awareness building among certain companies (Account-Based Marketing) and afterward, Google Ads aids in capturing these people when they statutorily look for your brand name.

Conclusion: Would You Need a B2B Advertising Agency?

The decision of choosing between these platforms requires a great deal of technical knowledge. If you are tired of making blind decisions and eager to scale your business, then the time has come to cooperate with a professional B2B advertising agency.

At GoStrategyHub, our expertise is high-performing B2B funnels that result in lower acquisition ​‍​‌‍​‍‌​‍​‌‍​‍‌costs.